Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Quantity means showing up on your social media channels often to leave a mark on the audience while telling the algorithm that you’re active, relevant and care to deliver quality.

SEO 157

SEO Social Media Strategy Hashtag 157

Social Media Strategies Summit

JULY 12, 2023

It speaks to everyone , whereas in reality, certain groups are significantly more likely than others to start forest fires. Talking to specific groups with specific messaging can make a much bigger difference inside of those groups,” Adam explains. The trouble is that this famous phrase is too broad.

Campaign 210

Campaign Social Media Case Study Training 210

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Jon Loomer

AUGUST 3, 2022

There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Before we get to how Meta could leverage Outbound Clicks, it’s important that we explain what they are — and how they’re different from other metrics. The Problem. Advertisers who sell on a third-party website.

CPC 199

CPC Metrics Advertising URL 199

Net-Savvy Executive

JULY 26, 2012

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media.

Activities 87

Activities Data Social Media Metrics 87

Ignite Social Media

FEBRUARY 3, 2021

The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. Our analysts plan to keep a close eye on these metrics to see if these changes have an impact on brand page metrics. Removal of Page Likes.

Brands 184

Brands Facebook Metrics FAQ 184

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. That’s why likes and reactions are important metrics to consider when analyzing your content performance. It shows that your audience is actively engaging in a conversation about your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Let’s get started! Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Buffer Social

AUGUST 14, 2023

Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then. TikTok analytics is a set of data and metrics that provide insights into how your content performs on the platform. Here are the metrics to monitor in your TikTok analytics dashboard.

Analytics 84

Analytics Overview Metrics Trends 84

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers.

Influencer 103

Influencer Brands Collaboration Authentication 103

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 140

Analytics Report Social Media Google 140

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Using their activity graph you can get an overview of your page’s overall activity for a custom time range. Now, here’s where it gets interesting.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 103

Resources Telecommunications Collaboration Project 103

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. This is not the place for “number of followers” as a metric.

Social Media 155

Social Media Strategy Content Template 155

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Trends 128

Trends Social Media Groups Groups 128

Webbiquity SMM

AUGUST 27, 2019

The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. the company is following more accounts than are following it), as is the case for 10% of the active Twitter users in this study. But the least social of this entire group?

B2B 154

B2B Research Twitter Marketing 154

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. Its marketing potential is immensely high, given the number of active users it has. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Keyhole’s graph shown above breaks down different engagement metrics. To post, click “Groups”.

Strategy 52

Strategy Facebook Marketing Groups 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

B2B 62

B2B Strategy Marketing Case Study 62

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Pay attention to what Joachimsthaler says about social metrics. Those are the social currency metrics that really matter.

Loyalty 226

Loyalty B2B Metrics Curation 226

Keyhole.co

FEBRUARY 4, 2023

In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. One of the easiest ways to improve engagement is to publish posts when your audience is already active. Why Instagram Engagement Rates Matter.

Instagram 127

Instagram Engagement Hashtag Meme 127

Oktopost

MAY 12, 2021

Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. . At the highest level of commitment, these dedicated followers will become passionate brand ambassadors who actively recruit new organic followers to your customer base. Facebook Groups.

B2B 121

B2B Communities Brands Loyalty 121

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. The project owners can be responsible for overseeing or actively: Curating content for employees to share. Identify employees who are already active on social media, and those with a large LinkedIn network. Metrics that tell you, “how many people are using advocacy?”. Who am I writing for?

LinkedIn 115

LinkedIn Tips Curation Training 115

Ignite Social Media

AUGUST 30, 2022

There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals. If your business or brand had already been active on social media, you should make it a habit to constantly audit your current marketing activities and their successes. Deliver Social Media Results.

Class 148

Class Social Media Strategy Marketing 148

Convince & Convert

DECEMBER 4, 2018

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . These long-term groups combine learning and oversight around a specific area, driving the organization to shift across multiple disciplines together. . How do you roll out a COE?

Class 148

Class Meeting Resources Template 148

The Realtime Report

JULY 13, 2023

4 Tips on Effective Anti-Counterfeit Programs By Tim Waring Anti-counterfeit strategy is a relatively new area of business; 10 – 20 years for the majority of active companies and a few decades old for a few of the earliest entrants. Rather than a cost activity, it becomes an additional approach for ultimately increasing company sales.

Tips 91

Tips Data Activities Company 91

Sprout Social

JUNE 1, 2022

The lifecycle team looks at all these different pieces and tries to build around the right experience for other groups of user needs. For teams at scale, Slack groups are likely easier to knowledge share regular insights and hypotheses. Three ideas to spark cross-team collaboration. Super user engagement.

Team 119

Team Marketing Collaboration Hubspot 119

Convince & Convert

MARCH 8, 2017

.” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. This is not the place for “number of followers” as a metric.

Social Media 165

Social Media Strategy Template Templates 165

Waxing UnLyrical

JUNE 4, 2019

More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. Metrics to gauge whether a travel app is taking off. I have an @IFTTT account set up to cross-post to Twitter. measurePR pic.twitter.com/QM42ALJjLu. — JD Lasica (@jdlasica) August 16, 2018. measurePR. —

Tourism 114

Tourism Travel Startup Metrics 114

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. They can be used for one-on-one conversations or between a group of users. Tweet Activity Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Socialized

FEBRUARY 10, 2021

You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. If a target is too broad to be precise, divide the target by social media or metric in weekly or monthly, or quarterly targets.

Questions 130

Questions Social Media Social Networking Metrics 130