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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. For starters, it has more than 2 billion monthly active users.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 90
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What Marketers Need to Know About TikTok

Ignite Social Media

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. We recently hosted a webinar on TikTok. Paid Media Opportunities.

Marketing 217
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 101
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. Aesthetics matter for brands on social media.

Platform 117
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. So how do you adapt your brand voice for social? Hungover from too much advertising.

Brands 115
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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

You can select timing recommendations for each network in the top left drop down menu. Hootsuite bases these suggestions on when your followers are likely to be on a particular social network, and when your account has accumulated the most engagement and views in the past. It’s math (or… science?) March), but things change!