Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter.

Features 171

Features Twitter Strategy Newsletter 171

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. The new CTA sticker suggestions are based on the CTAs already featured on the page. — SS.

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Features Social Media Survey YouTube 150

Blog2Social

APRIL 21, 2024

With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. Instagram’s features help you grow your business in many ways. The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness.

Instagram 69

Instagram Strategy Marketing Authentication 69

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Features Social Media Curation Geotagging 100

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 178

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Jon Loomer

OCTOBER 17, 2020

App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Select “App Activity” so that you can create an audience of people who launched your app or game or took a specific action while using it. Most active users (based on number of times the app was opened).

Activities 106

Activities Facebook How To URL 106

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. To do this, I used a feature inside of Okotpost that no marketer ever wants to use. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

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Activities Notification Team Influencer 98

Social Media Network Marketing

MARCH 5, 2024

❤️ Social Media platforms are brimming with interactive features designed to grab attention and spark meaningful connections ❤️ with your audience. The benefits of incorporating interactive features are numerous: Boost Engagement: Move beyond passive consumption and encourage active participation. Why Go Interactive?

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Features Engagement Social Media Metrics 56

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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Tips Marketing Privacy Influencer 352

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. “Believe in something. Even if it means sacrificing everything.”.

Activities 114

Activities Brands Social Capital Compete 114

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259

B2B Examples Company Instagram 259

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

Strategy 175

Strategy Marketing Banking Influencer 175

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users.

Social Media 122

Social Media Tips HootSuite Marketing 122

Devumi

AUGUST 17, 2017

LinkedIn will now let you do that with its new “Active Status” feature. LinkedIn’s new Active Status feature The new Active Status feature appears as a small dot at the bottom of users’ profile images in […].

Activities 60

Activities Features LinkedIn Content 60

Hootsuite

MARCH 8, 2022

This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Compared to non-Pinners, weekly active Pinners spend twice as much shopping each month and have an 85% larger order size. Pinterest shopping features explained. You still need an e-commerce website to handle the actual purchase.

Features 115

Features Price Buy Campaign 115

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed any of these new features already being used?

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LinkedIn Marketing Eventful Compete 202

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

YouTube 73

YouTube Features Engagement Hashtag 73

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

Marketing 217

Marketing Authentication Trends Feed 217

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

agora pulse

JULY 26, 2018

In the wake of the Cambridge Analytica scandal and in a bid to be more transparent with its users, Facebook has launched a new ad transparency feature that lets you see all of the ads a page is running. This feature works both ways and now all of your ads are public and can be accessed by your competition. Businesses. Let me explain.

Features 85

Features Advertising Marketing Metrics 85

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activities 97

Activities Brands Analysis Template 97

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Oktopost

OCTOBER 28, 2020

We’ve updated the window’s UI and soon will add a few more data sources, such as user sessions (for reporting on your marketing team’s and advocates’ usage and adoption), social clicks (for reporting on your click demographics) and lead activities (for reporting on your social leads and their engagements). How cool is that?

Features 118

Features Report Social Media Management Data 118

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

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Brands Marketing Committee Consultant 226

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. Is managing multiple social media accounts becoming too tedious?

Instagram 105

Instagram Facebook Marketing Features 105

Keyhole.co

MAY 25, 2023

Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users ? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Instagram features to enhance posts 1. Track Instagram story metrics on Keyhole 5.

Features 52

Features Instagram Geotagging Hashtag 52

Later

SEPTEMBER 2, 2020

This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. In this blog post, we’re sharing 5 new LinkedIn features that you might have missed, as well as our top tips on how to use them to reach new audiences: New LinkedIn Features #1: Live Video.

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LinkedIn Features Newsletter Communities 103

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Segment your target audience. Real Geeks.

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Real Estate Platform Marketing Notification 177

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 99

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 122

Strategy Brands Content UGC 122

Ignite Social Media

NOVEMBER 20, 2019

Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. This platform presents a great outlet for short form video content, and is particularly lucrative for marketers looking to target ages 16-24, who make up about 41% of the user base. Instagram Stories. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 104