Mindjumpers

AUGUST 3, 2012

Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). From what I’ve learned, the question is no longer if socialized business will become the norm, but when.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

NOVEMBER 23, 2012

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JANUARY 3, 2011

Although the use of ‘new media’ like social networks, blogs, mobile channels and online games (all of which you cannot really call new anymore) has grown significantly since the 2009 edition of the report (an increase of 48%), it is and remains difficult for companies to deserve loyal followers.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

DECEMBER 14, 2010

Through the web, they therefore connect people from all over the world and make them engage in dialogue with each other, if they have any questions, for example. Thus, it also requires that it is a friend who is active on Facebook stating “likes” and interest for the application to be able to search for a gift for this individual, though.

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

SEPTEMBER 3, 2010

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience. I tried words like ”eats”, ”hugs” and ”rides”- and saw how my title was played out!

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

JULY 12, 2012

Governance – Do you actively encourage employees to engage in conversations regarding your brand? Authorization – Are all employees authorized to create social media content? Be certain to formulate the policy as a guide to what your employees can and should do on social media. Which information is confidential?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

SEPTEMBER 27, 2010

Lately, there has been several examples of campaigns that have been good at involving the users. It uses YouTube in a new way, which really activates the audience. The first film was groundbreaking when it came out last year in the way it is able to activate the user and make the user part of the film.

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

NOVEMBER 3, 2010

. • Viral marketing and activities to generate “buzz”. Involving people and their social networks for all possible marketing goals. They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales and marketing force.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

MARCH 23, 2016

Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

FEBRUARY 2, 2011

Once you get active, it’s important to personalize audience experiences. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

DECEMBER 3, 2010

The report also provides some interesting findings concerning the reasons why e-mail is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Dynamics of the act of sharing content.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

JUNE 19, 2014

In the following, I will present three new research initiatives from the conference that in my opinion ought to be credited for their contribution to the field social business intelligence. They offered exceptional concrete value to practitioners of social business intelligence: 1. Predictive Modeling of Social Activity.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

JANUARY 9, 2013

The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media. Facebook Poke.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. Is the new Wildfire acquisition making your company consider turning to Google for social network and ad management?

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

DECEMBER 13, 2012

Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers. The new Spotify revolves around two main features: A discovery tab and a follow tab, which give users a more personal experience on the music network. The Follow tab.

Brands 237

Brands Notification Influencer Library 237

Mindjumpers

JULY 12, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. It’s a mistake to think that the identification of people who have ‘influence’ is exclusive to social media marketing.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

OCTOBER 21, 2010

Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. So the question is rather how you should use social media to find them, listen to them, get them interested and to turn that interest into action. The results.

Social Media 195

Social Media Technorati Communities RSS 195

Mindjumpers

FEBRUARY 14, 2013

Yes, we’ve seen some great examples from e.g. TippEx and Old Spice. You just need to take your time to acknowledge the community and to engage actively with them. Furthermore, YouTube is a great social network for using storytelling about your brand behind the scenes. You can get the whole package.

YouTube 257

YouTube Brands Comparison Communities 257

Mindjumpers

MARCH 3, 2011

In between, the potential platforms to use, for example, blogs and social networks, are presented together with the channels being crowdsourcing, promotion etc. Choose your own direction.

Social Media 274

Social Media Diagrams Crowdsourcing Marketing 274

Mindjumpers

JUNE 14, 2012

Before Tumblr’s launch of ad units, Adidas was already detected as an active user of the platform with a creative vision and compelling presence with its fashion and design oriented Adidas Originals blog. So keep in mind to follow this golden rule and only share unique, relevant and high quality content with your audience.

Tumblr 268

Tumblr Marketing Blogger Sports 268