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Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

We did a little research on social media activity regarding the earthquake using Radian6. This is another example of the power of social media in providing up-to-the second news in a way that would have been unimaginable a few years ago. Tags: Thornley Fallis Communications social media Radian6.

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There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Whether it was video podcasting, blogging, running a new media meet-up or being active on Twitter , Steve isn''t always looking for his next play or how much money he''s making from the videos that he used to post online. He connects.

Radian6 111
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 254
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.

Strategy 186
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 145