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Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6. Yesterday afternoon at 1:41pm EDT, a 5.0

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

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The Gamification of Social Media

Social Media Marketing

But if you're looking for a hot tip on who's a mover and shaker and is worthy of your investment, I'd recommend these two points: Think of the people in your networks who are the most active content producers (tweets, videos uploaded or commented on, blog posts written, etc.) Below are some examples.

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There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. He answered in two words: social media. Thinking differently about social media. When you think about social media and what you''re doing online, these stories may give you pause to think about a much bigger picture.

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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring?

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