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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan. Who will be involved?

Radian6 254
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Quora? Verdict: Awesome.

SocialFish

The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer. Check out electrical engineering or civil engineering or, heck, genetic engineering as examples.). Exhibit d: I s Radian6 worth the money?

Radian6 276
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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Aim to post twice per week.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.

Strategy 186
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan. Who will be involved?

Radian6 145
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The Gamification of Social Media

Social Media Marketing

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. By linking your social activity from other sites, you see your net worth rise more quickly. Below are some examples. But like the other sites, it's also a social network itself.