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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

Mobile 315
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A Brief History of the Evolution of Social Technology

Social Media Marketing

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. Piggybacking on Herz' radio wave, Marchese Guglielmo Marconi translated the wave into a wireless signal that would make short-distance radio transmissions possible.

Wireless 162
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166
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Is Wi-Fi Making You Anti-Social?

Convince & Convert

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. Think of the hapless wireless operator on the Titanic who couldn’t get anyone to tune to his distress signals. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era.

Wireless 122
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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Know Your Target Market.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Know Your Target Market.