Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. For example, look at the extensive campaign reporting available for a LinkedIn social ads campaign: Source: LinkedIn Social ads are also the best option for A/B testing and campaigns that include multiple ads sets.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Keyhole.co

APRIL 26, 2023

Do you want to create a monthly analytics report to monitor your Instagram performance? Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. This blog will guide you through creating a comprehensive monthly Instagram analytics report using our free template.

Template 52

Template Templates Analytics Report 52

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Here is what the filter bar looks like at the top left… Now let’s make this report a little more useful for tracking website clicks.

Report 113

Report Facebook eBook Sample 113

Hootsuite

APRIL 17, 2024

For example, following magicians will probably lead to magic-themed content. How likely you are to give the post author a follow Are you active on Threads? How likely you are to give the post author a follow Are you active on Threads? What is the Threads algorithm? Psst : More of a visual learner? Save this handy flowchart!

HootSuite 82

HootSuite Feed Feedly Instagram 82

Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. When to Resume Social Media Activities. Reporting During Dark Periods.

Social Media 155

Social Media Feed Feedly Eventful 155

Ignite Social Media

DECEMBER 11, 2023

Many big brands that initially joined Threads weren’t active on the platform anymore. Over the past few weeks, I’ve come across posts from users reporting a surge in new followers, likes, and engagement on Threads. Threads still needs to add features (including reporting) to make it have real utility for brand marketers.

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

MAY 29, 2023

But lead forms are the only example of when Meta restricts you by default. Keep in mind that Ads Manager only reports on impressions and actions that result from a person you paid to reach. Organic activity will not appear there (I previously covered why this is a huge hole that needs to be addressed). I find this odd.

Organization 200

Organization Groups Groups Policies 200

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! . But by how much? .

Influencer 67

Influencer Report Instagram Marketing 67

Jon Loomer

NOVEMBER 14, 2021

Also, if I click the Insights for the same episode that shows 13 3-second video views above, no video views are reported there. But, it’s as if Facebook doesn’t know how to report on it. Or another explanation: Facebook isn’t reporting on the actions that are happening. Campaign Results. It’s spending.

Facebook 208

Facebook Report Campaign Apple 208

Ignite Social Media

NOVEMBER 2, 2020

While TikTok thrives on its popularity, simplicity, and ease of use, Instagram’s Reels has struggled to grab the attention of active users from their competition. Reaching users that are already active on Instagram, many brands have been quick to capitalize on viral trends to entice user engagement. Who is Successful on Reels? .

Instagram 179

Instagram Brands Sports Feed 179

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Below we’ve highlighted real-world examples of selling on Instagram and why they work. This post from Allbeauty is a straightforward example of selling on Instagram. Businesses shouldn’t be shy about selling on Instagram anymore.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

MAY 31, 2023

For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. Examples of useful brainstorming prompts include: What type of content would engage my target audience? Or, maybe you want to know what kind of visuals each platform likes best.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

MAY 19, 2022

Source: Digital 2022 Global Overview Report. 100% real and active users! Know when your audience is active. One simple way to get more likes is to post when your audience is most active. Hootsuite’s 2022 Social Media Trends report found that 53% of users 16–24 use social media as their primary way to research brands.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Video duration.

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks. Brands should track everything from shout-outs and reviews to questions and complaints. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. Create quick reports with spreadsheets.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They can be a fun way to document your activities as a brand and share them with your audience.

Strategy 117

Strategy Content How To Marketing 117

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. How do you compare?

Engagement 106

Engagement Tips Loyalty Metrics 106

Jon Loomer

JANUARY 19, 2022

These restrictions negatively impact reporting, but also the ability to target people based on their website actions. The important thing to remember here is that impact is isolated to activity across websites and apps. Many of the other audiences are likely to be small, depending on your audience size and level of activity.

Facebook 206

Facebook Instagram Advertising Engagement 206

Jon Loomer

OCTOBER 6, 2020

For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Knowing that a conversion happened and reporting it are two different things, of course. When Facebook reports that someone converted as a result of being shown your ad, rules need to apply to assure accuracy.

Conversation 191

Conversation Facebook Report Advertising 191

agora pulse

AUGUST 12, 2020

Pinterest has nearly 370 million active monthly users in almost every corner of the globe. For example, users often create boards and save Pins when planning for holidays, birthdays, weddings, and other events. Pinterest Has Enormous Reach. The social media site is home to over 240 billion Pins on more than 5 billion boards.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

OCTOBER 19, 2023

Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Although we might think of “monitoring” as a passive process, it’s honestly anything but.

Reputation 97

Reputation Sentiment Analysis Notification 97

Jon Loomer

OCTOBER 6, 2020

For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Knowing that a conversion happened and reporting it are two different things, of course. When Facebook reports that someone converted as a result of being shown your ad, rules need to apply to assure accuracy.

Conversation 161

Conversation Facebook Report Advertising 161

agora pulse

DECEMBER 9, 2020

You may find, for example, that list posts do particularly well on a Friday afternoon, or videos perform excellently on a Wednesday morning. For example, Tuesdays in the late afternoon is the most active time for my client’s Facebook audience. For example, Facebook Insights reveals when your audience is online.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. As of June 2022, YouTube Shorts topped 5 billion monthly active users. Having surpassed one billion monthly active users , the platform continues to deserve attention.

Buy 118

Buy Video How To Template 118

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. For example, let’s say that many of your customers are posting about the same issue with one of your products.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

AUGUST 7, 2023

The fediverse is a new type of decentralized social network infrastructure that will allow people to follow and interact with users on independent but interconnected platforms, like Mastodon for example. However, there are still little differences that give the app its own unique user experience.

API 93

API Social Media Management Platform Instagram 93

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

JANUARY 20, 2024

One example of a brand using this strategy is Instant Pot. If, for example, you want your customers to buy an.ai For example, take an old post and slap a new coat of paint on it. Try Keyhole for free Related Articles How To Create A Monthly Facebook Analytics Report + Free Template When Is The Best Time To Post On Facebook?

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 5, 2022

For example, a view count of 1,000 may be low for a brand with 10,000 followers. So you can get an accurate reading of how well you managed to retain viewers who actively watched your videos. Negative feedback involves hiding your post, reporting it as spam or unliking your Page. For example, people may swipe up to “Shop Now.”

Metrics 131

Metrics Video Brands Facebook 131

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Are you thinking about getting into Instagram eCommerce? Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

AUGUST 13, 2020

You can use active strategies to build the following that you want. For example, I love this DIY stream. If you’re a small social media marketing agency on Instagram, you probably use the heart “Activity” tab to see who likes your posts, sends you a comment, or follows your account. Explore the Heart Tab.

Instagram 161

Instagram Tips How To Hashtag 161

The Realtime Report

JULY 15, 2022

According to a report by Social Media Examiner , 97% of small businesses use social media to attract new customers, however 85% of business owners aren’t sure which social media tools to use. Furthermore, being active on social media can make your brand feel more human. Strategy for Ultimate Business Growth.

Social Media 91

Social Media Strategy How To Comparison 91