Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Eventful Aggregator Widget Conversation 182

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Eventful Social Media Notification LinkedIn 205

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 209

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

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Marketing Education Forums LinkedIn 240

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. I’ve been around long enough to have seen the ebb and flow of activism. Occasionally marketing departments would create multiple versions of the same ad (white family, black family: check).

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Activities Social Media Brands How To 163

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. It’s also a great place to post special offers and events.

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Tips Marketing Loyalty Hotels 182

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Eventful Facebook Upcoming Conversation 212

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Eventful LinkedIn B2B Microsoft 128

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 129

Oktopost

JUNE 6, 2020

Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. I enabled “ Crisis Mode.

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Activities Notification Team Influencer 98

Ignite Social Media

OCTOBER 9, 2020

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting.

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Eventful Social Media How To LinkedIn 141

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 122

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events. ” I have one word for you: Events.

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Analytics Eventful Facebook WordPress 155

Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Here’s what you need to know about Automatic Events. How Automatic Events Work.

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Eventful Facebook Buy Activities 126

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

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Activities Social Media Brands Guidelines 235

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

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Team Marketing B2B Eventful 160

Jon Loomer

AUGUST 9, 2017

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

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Eventful Facebook Upcoming Advertising 149

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

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Brands Marketing Committee Consultant 226

Ignite Social Media

OCTOBER 12, 2021

Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

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Facebook Marketing Eventful Social Media 161

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 155

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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LinkedIn Marketing Eventful Compete 202

Waxing UnLyrical

AUGUST 28, 2013

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series. Allow guests to ask questions to make the event conversational.

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Eventful Tips Consultant Survey 230

The Realtime Report

NOVEMBER 25, 2022

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Well-established sports clubs with excellent sports marketers have been spreading this message for years.

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Sports Team Strategy Tips 91

Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets. You selected this offline event set for one of your ads.

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Eventful Facebook How To Aggregator 156

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through.

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Brands Marketing Real Estate Collaboration 148

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising.

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Eventful Social Media Education Instagram 81

Ignite Social Media

JANUARY 18, 2018

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit. Once you’ve decided on the events you plan to talk about, start plugging these ideas into your editorial calendar.

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Eventful Social Media Guidelines Research 118

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPV mean?

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Social Media CPA CPM CPC 124

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

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Marketing How To Sample Samples 132

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

Ignite Social Media

MARCH 12, 2021

Until then, here’s some interesting data regarding the current state of Snapchat and its active users: As of Q4 2020 , Snapchat has accumulated over 265 million Daily Active Users, a 22% Y-o-Y growth. While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on.

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Features Social Media Marketing Activities 155

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

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Activities Brands Analysis Template 97

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content.

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Social Media Strategy Sports Meme 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 107