Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 98

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 157

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising.

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Eventful Social Media Education Instagram 81

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

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Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Influencer Instagram Brands Fashion 100

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 109

Eventful Social Media Conference Hashtag 109

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content.

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Social Media Strategy Sports Meme 52

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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Strategy Facebook Marketing FAQ 119

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

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Content Collaboration Project Template 81

Oktopost

DECEMBER 16, 2020

Today, when everything needs to be done remotely, marketing teams rely on their social calendar not just for planning but for collaboration on aligning activities, approving content, boosting engagement, and filling content gaps. All calendar views were improved to better reflect your social media activities.

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Overview Collaboration Apple Team 110

Rebekah Radice

MARCH 19, 2017

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Using social media before, during, and after an event will set you apart. Yep, we’ve all been there.

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Eventful Social Media Conference Hashtag 132

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

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Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

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Social Media UGC Project Collaboration 130

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 110

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too.

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Construction Social Media Strategy Collaboration 52

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. You need to post when your audience is most active, and this can be throughout the day or in the middle of the night.

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Tools Strategy Video Library 119

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 61

Influencer Instagram Brands Fashion 61

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. What is Twitch marketing? How to market on Twitch: 3 methods.

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Marketing Authentication Template Templates 103

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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Report Content Marketing Nielsen 216

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? Why wouldn’t you want to market your business on the biggest social media platform out there?

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Strategy Facebook Marketing Groups 52

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Events your company attends.

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YouTube Marketing Curation URL 113

Talkwalker SM

MARCH 1, 2016

There are few annual events that can attract a mass audience like the Oscars. It is a moment when film, fashion , and the arts collaborate for a night of entertainment. It is a moment when film, fashion , and the arts collaborate for a night of entertainment. Don’t Forget the Post Event Buzz.

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Eventful Fashion Wikimedia Hashtag 60

Ignite Social Media

JULY 6, 2023

Determine what success means to you—whether it’s receiving invitations to speak at industry events, becoming a guest on podcasts, driving more web traffic, growing your followers, or increasing impressions and engagements. Allocate dedicated time to create content, engage with your audience, and stay active on social media platforms.

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Social Media Tips Authentication Resources 167

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), Influencer Marketing in 2021 Will Get A Serious Boost. A Shift to Virtual Brand Activations and Events. #1: But we’ve got some ideas!

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), Influencer Marketing in 2021 Will Get A Serious Boost. A Shift to Virtual Brand Activations and Events. #1: But we’ve got some ideas!

Trends 52

Trends Instagram Microblogging Meme 52

Social Media Strategies Summit

DECEMBER 29, 2022

With an audience that spends a lot of time on social, the town does relatively little “traditional” marketing. Social media takes the lead, with the agency using it to share events, roll out new programs, gather community feedback, and even for customer service. Have you tried an in-person event to reach this audience?’

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Strategy Press Release How To Collaboration 130

Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all. They are one of the biggest and best-known companies today and have a captivating presence worldwide.

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Social Media Strategy Apple iPhone 59

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

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Curation Social Media Management Tools Social Media 88

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

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Campaign Marketing B2B Conference 150

The Realtime Report

JANUARY 29, 2019

Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Great leaders catalyze that evolution by encouraging users to market the community through their own electronic newsletters, websites and multiple social accounts. Become a Fearless Online Community Leader. By Bruce Fikowski. Leadership.

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Communities Wikipedia Collaboration Discount 126

Buffer Social

OCTOBER 23, 2023

Web Tracking Opt-out Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls. Link Addition and Desktop Activity Access New functionalities include adding a link to your page and accessing account activity on desktop, enhancing profile management.

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News Social Media Airlines Collaboration 71

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. With over 500 million MAU (monthly active users) , TikTok has a highly engaged user-base. GUESS was the first brand TikTok has collaborated with in the US for its #inmydenim campaign. But is the app really built for brands?

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Strategy Brands Marketing Authentication 66

Buffer Social

FEBRUARY 13, 2018

We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. With Facebook being a part and parcel of university students’ lives, there are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? If that is Gen-Z males aged 18-34, esports influencer marketing is your best bet.

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Influencer Brands Marketing How To 82

Social Media Strategies Summit

FEBRUARY 18, 2021

Basically, there is a lot that you can do with videos, depending on who your audience is and what your marketing goals are. Brands and marketers are increasingly using this to have a real-time interaction with their audience. Another great use of live videos is to show behind-the-scenes updates from an event. Keep reading.

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Trends Social Media Authentication Instagram 193