Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 157

Eventful Social Media Conference Hashtag 157

Oktopost

JUNE 6, 2020

Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. I enabled “ Crisis Mode.

Activities 98

Activities Notification Team Influencer 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 123

Examples Influencer Campaign Marketing 123

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

Hashtag 91

Hashtag Tips Instagram Trends 91

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 101

Analysis Sentiment Marketing How To 101

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Team 160

Team Marketing B2B Eventful 160

Bill Hartzer

JUNE 12, 2013

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. So, why are hashtags spam? Hashtags turn into legitimate Tweets and Posts on social media sites because the user decides which #hashtags to use in their post or tweet.

Hashtag 149

Hashtag Conference Engineering Social Media 149

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120

Strategy Brands Content UGC 120

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 109

Eventful Social Media Conference Hashtag 109

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

Hashtag 117

Hashtag Instagram UGC Research 117

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content.

Social Media 52

Social Media Strategy Sports Meme 52

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Don’t count Twitter out. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Rebekah Radice

MARCH 19, 2017

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Using social media before, during, and after an event will set you apart. Hashtag Research.

Eventful 132

Eventful Social Media Conference Hashtag 132

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness. Conversions.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

APRIL 11, 2017

Trying to stand out on an app with over 600 million active users is no easy task. The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Why You Need to Use Hashtags. Instagram uses hashtags to categorize content.

Hashtag 111

Hashtag Instagram How To Journal 111

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. One of the best ways to achieve it is to humanize your social media marketing by showcasing some of the real people working at your agency. Of course, we’ve seen this type of activity throughout the pandemic.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? We also scoped out which states and regions were most active. Overall, the social performance is remarkable and reinforces the opportunity for marketers who invest in March Madness. Hashtags power brands forward. To hashtag or not to hashtag ?

Brands 80

Brands Hashtag Marketing Meme 80

Keyhole.co

APRIL 30, 2024

Bet you have never put it like this, even if you have been marketing on TikTok for a while. It hits over one billion active users every month, each spending an average of 52 minutes daily there. Maybe it’s time to audit your TikTok account and determine the cause so that you can improve your TikTok marketing strategy later.

How To 52

How To Hashtag Meme Trends 52

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. Before the Event: Drive Awareness, Intention, and Planning. During the Event: Be Available and Enable Participants to Tell the Story.

Eventful 81

Eventful Geotagging Tips Energy 81

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 100

Influencer Instagram Brands Fashion 100

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 104

SMS Strategy Marketing How To 104

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . With this in mind, here five tactics you can use to successfully transition customers from offline to online: Host a Virtual Event .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

agora pulse

OCTOBER 11, 2016

Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. How to Use Hashtags with Twitter Chats.

Hashtag 60

Hashtag Twitter How To Trends 60

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

Strategy 107

Strategy Tips Twitter Marketing 107

SocMed Sean

MAY 30, 2018

Prospective Employees, both active and passive, are as well. These tools even allow you to continually search through hashtags to monitor for any issues, such as an unsatisfied employee or consumer. Homing in on Hashtags. For the uninitiated, a hashtag highlights keywords or phrases with a pound sign.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. It’s not possible to have a successful digital marketing strategy or social media strategy without it.

Engagement 101

Engagement Tips Loyalty Metrics 101

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Talkwalker SM

MARCH 1, 2016

There are few annual events that can attract a mass audience like the Oscars. million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 123

Discount Marketing How To B2B 123

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

agora pulse

DECEMBER 28, 2017

In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor.

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Hashtag Marketing Focus Group Conversation 128