Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Waxing UnLyrical

MAY 2, 2011

ROI (a.k.a. If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business. If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business.

Training 156

Training ROI Eventful Cost 156

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. That means shifting from one-way advertising to focusing on customers.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis. 7 Top reasons your Facebook ads may not be converting.

How To 167

How To Facebook Training Advertising 167

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sherrilynne Starkie

OCTOBER 25, 2012

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Related posts: Facebook advertising facts. ROI in social media.

Study 377

Study Social Media Wikipedia ROI 377

yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.

Small Business 263

Small Business Social Media How To ROI 263

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 40

ROI Facebook How To Analytics 40

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. That means shifting from one-way advertising to focusing on customers.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Today, consultants identify potential partners whose social media activities add value. But, its use is not limited to marketing.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real.

Facebook 166

Facebook Marketing Training Template 166

Pam Moore

FEBRUARY 23, 2019

Facebook can be a game changer for small business and even corporate brands. billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Do you sometimes think about giving up on Facebook all together?

Small Business 60

Small Business How To Facebook Template 60

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI.

Buy 118

Buy Video How To Template 118

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group? Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Communication has and always will be foundational to relationships and success in life or business.

Content 166

Content How To Marketing Training 166

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. In addition, a significant portion of social media marketing is engaging with your community. The first step is to choose which social media sites on which to focus your activities. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Laurel Papworth

APRIL 16, 2012

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. How to make $10million in one weekend of tweeting.

ROI 84

ROI Social Media Price Case Study 84

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 157

SEO Social Media Strategy Hashtag 157

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Koka Sexton

DECEMBER 31, 2022

For example, social media platforms like Facebook, Instagram, and Twitter are great for engaging with customers, while search engine optimization (SEO) is more effective for getting your content in front of potential customers who are searching for related topics. Measure ROI from promotions and campaigns on different channels.

Strategy 92

Strategy Marketing B2B ROI 92

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If this is your primary activity online, you are not a marketer. You’re Obsessed with ROI. million Facebook fans and increased sales by 420%.

Social Media 273

Social Media ROI Construction Reputation 273

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. Facebook is no different.

Facebook 113

Facebook Marketing Groups Groups 113

Lucy Hall

FEBRUARY 28, 2015

With the time you could save you'll be freed up for building a targeted, engaged community. when to schedule and how to schedule your social media activity. Facebook posts - This is not 100% correct. what is facebook reach?) And use your chosen tools to measure the ROI. So when will you start?

Activities 60

Activities Social Media HootSuite Patterns 60

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you. In essence, it means a higher ROI for content your brand already owns.

Publishing 84

Publishing Social Media Film B2B 84

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Activating brand advocates.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. Where is your community most active?

Analysis 88

Analysis Social Media ROI How To 88

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” True!

Metrics 195

Metrics Marketing Class ROI 195