Sherrilynne Starkie

OCTOBER 25, 2012

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Related posts: Facebook advertising facts. Wikipedia rules the waves.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Some of this activity originated in Iran, and some originated in Russia.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Still we can all learn from the experiment… Facebook’s secret groups.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

NOVEMBER 4, 2012

The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

FEBRUARY 13, 2012

Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet. VISIT MY FACEBOOK PAGE. A few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client). Related articles.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

MARCH 14, 2015

Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media Twitter Online Communities' Some see transparency as being one of the key defining attributes of Twitter. Good manners cost nothing.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Where does content fit into the online discussions and communities that are key to success? PLEASE LIKE MY FACEBOOK PAGE. Related posts: How to be smart on Twitter.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Facebook increases transparency for Ads and Pages. Facebook has introduced two new features to give users more information about Facebook marketers.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

MARCH 8, 2014

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Pinterest leads Facebook in retail.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Project plans, timelines, resources and budgets, activity reports, program evaluation. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Community Management. Infographics are liked 3x more than any other content formats.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MAY 4, 2012

This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Perhaps surprising, Facebook! It can be pretty lonely there with little activity or real engagement. The fact that Facebook users named it so often is a bit of a shock. VISIT MY FACEBOOK PAGE. Path: the sequel.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Linkedin, Facebook, Instagram and Snapchat all feature. Facebook’s ‘Watch Party’ lets Groups watch videos together. A new activity dashboard for Facebook and Instagram.

Social Media 42

Social Media Marketing LinkedIn Instagram 42