Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). Tweet. Photo views. MORE >>

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Are you interested in learning more about the processes and values of local market activation for global brands? MORE >>

Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Tweet. MORE >>

Tweet Facebook is a great channel to gain exposure and to drive dialogue with your tribe of fans. However, starting a Facebook presence will not give you immediate response. It is always a good idea to integrate your Facebook page to the organisation’s other online initiatives. For instance, Facebook’s social plug-ins can be used to create Like boxes on your website. So,when people make comments or Like items on the tabs, the activity will be pushed out into their stream, thus making the activity and the page visible to others. Place Facebook Ads. MORE >>

This is gold for those of us that heard all the hype around Facebook Timeline and can’t wait to see the changes to Facebook. Here’s how it works: Facebook Timeline looks like a Tumblr blog, letting you scroll vertically through all the biggest moments in your life–maps of where you’ve been, pictures, comments, apps, and more. Geek Break Social Media apps facebook facebook timeline gold hype Life Maps Timeline TumblrRead more: [link]. MORE >>