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How To Create a Strong Social Media Advocacy Program

Hootsuite

In short, an engaged community leads to better sales outcomes. The key to building a strong social media advocacy program lies in leveraging your existing communities. What kinds of brand advocates are you looking to build your community with? This community is likely already talking about (and to) your brand.

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

Do a Product Demo on Facebook Live. The increased popularity of live streaming means you can do product demos live and reach more potential customers. Facebook Live is a good platform for live product demos as it also allows customers to ask questions that you can answer in real time. .

UGC 72
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. People also love seeing product demos, product highlights, and more. How Do I Know if My Audience is on TikTok?

Brands 110
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust.

Strategy 121
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4 social advocacy examples that prove authenticity pays off

Sprout Social

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. I get asked about my company more than ever and people comment on how active I am on LinkedIn. It piques interest.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Having surpassed one billion monthly active users , the platform continues to deserve attention. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond.

Buy 115
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131