Remove Activities Remove Analysis Remove Social Media Remove Web 2.0
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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Working with Social Media Data: Content

Net-Savvy Executive

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. People were empowered by these new, "Web 2.0"

Data 82
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Indian Companies on Twitter – A Usage Study

The Marketing Blog

In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site Quotes from the Asian Correspondent Story Many companies are using Twitter actively and many users are on Twitter but not much activity. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

Study 180
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Datalicious: Recent Studies of Note

SocialFish

First, Beth Kanter points to a Foundation Center study on Social Media Use By Foundation Leaders : “The report outlines which social media services are used regularly or occasionally by foundation leaders, which blogs are read by CEOs and how often, the perceived usefulness of Web 2.0

Study 157
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Based on the analysis of parameters like these, you would want to measure the success ratio of your site. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. When it comes to Facebook, the social networking platform is no different.

Facebook 185
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Grow Your Wiki

Buzz Marketing for Technology

social media. Web Content 2007. Web-based spreadsheet. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Read the full article: Enterprise 2.0: Enterprise 2.0: advertising.

Wiki 223