Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

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Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. They display the most frequently used words in larger type while less frequently used terms are smaller. Are passive terms larger than active ones? It’s so very simple, yet so very useful.

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Keyhole.co

JANUARY 16, 2024

Social listening is a simple-to-use and highly effective technique for competitor analysis. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. 4 Benefits of social listening for competitive analysis 1.

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Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Here’s a secret that will keep your acquisition wheel moving too.

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Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet.

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Keyhole.co

DECEMBER 21, 2022

billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? Let’s start by answering the most important question.

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Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. For example, let’s say your brand is selling creatine supplements. These individuals are often active early morning or late evening – prime times for workouts.

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Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? This helps determine the ROI of customer-centric engagement and service.

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Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Keyhole.co

DECEMBER 7, 2022

Twitter has almost 450 million monthly active users. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. But first, let’s have a look at what we mean by competitor analysis on Twitter.

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Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Sprout Social

APRIL 3, 2017

More importantly, you have examples and historical data. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.”

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Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? In addition, to live view of your visitors, you can also see the visitor recordings that includes data such as activity, pages viewed, time on page, landing and exit pages, location, browser, and device type. Summary of All Website Analysis Tools.

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Ignite Social Media

JULY 24, 2023

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. How do you do target audience analysis? For example, several years ago, Facebook posts would reach about 16% of your followers.

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Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Categorize customer and complaint types Generally, disgruntled customers and their complaints fall into specific categories.

Reputation 106

Reputation System Brands Knowledge Base 106

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. Types of audience engagement There are several different ways audiences can engage with your brand on social media.

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Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. Using Instagram Insights for performance analysis What is Instagram Insights? This guide will show you how to access and use Instagram Insights to analyze your data.

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Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. For example, a competitor call-out presents an opportunity for your brand to intervene. These types of conversations don’t typically pop up in your notifications.

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Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. Here are just some examples: Create social selling strategies for key social networks Assuming the majority of your social selling wins come from LinkedIn is probably reasonable.

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Oktopost

JANUARY 31, 2024

Analyzing which types of employee advocacy content lead to the highest conversion rates provides valuable insights into what resonates most with the audience. The combined analysis of reach and engagement offers a comprehensive view of how well employee advocacy resonates with the target audience.

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Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. A practical example: MarketingProfs. Demographics about the audience and the segments.

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agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Users can stay ahead of the competition by analyzing their social activity and measuring share of voice.

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Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

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Keyhole.co

NOVEMBER 10, 2023

For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. For example, a company compares its marketing campaign ROI to its competitors. It identifies specific procedures you can enhance by taking cues from examples of excellence in your field.

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Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. For example, businesses in the United States spent $232.70 This type of analysis is not limited to advertising alone.

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Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

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Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. What is social listening analysis? How do you measure social listening?

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Keyhole.co

JANUARY 17, 2024

Sentiment analysis Analyze the tone of online conversations to determine whether sentiments are positive, negative, or neutral. This type of analysis will make it easier to assess public perception, gauge customer satisfaction, and identify areas that may require attention or improvement.

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Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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The Realtime Report

MARCH 8, 2021

AI is a type of technology automation. Perhaps as a result, people fear AI more than other types of automation because they envision humanlike robots replacing people in many kinds of jobs. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. Steven Shwartz.

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Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. Content Analysis. This active monitoring will give you ideas.

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Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

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