Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? Look, all those spreadsheets full of data in Excel are fantastic.

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Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

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Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. They display the most frequently used words in larger type while less frequently used terms are smaller. It’s so very simple, yet so very useful.

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Keyhole.co

JANUARY 16, 2024

Social listening is a simple-to-use and highly effective technique for competitor analysis. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. 4 Benefits of social listening for competitive analysis 1.

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Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

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Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Here’s a secret that will keep your acquisition wheel moving too.

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Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

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Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? This helps determine the ROI of customer-centric engagement and service.

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Keyhole.co

DECEMBER 21, 2022

While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? YouTube competitor analysis is the evaluation process of your YouTube content with that of your competitors. Here are some notable benefits of conducting a YouTube competitor analysis: 1.

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Keyhole.co

NOVEMBER 7, 2023

For example, let’s say your brand is selling creatine supplements. By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period. Here’s a brief example: Your latest campaign used the branded hashtag #EcoStride for your line of eco-friendly sneakers.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.

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Analysis Twitter How To Comparison 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition.

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Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? In addition, to live view of your visitors, you can also see the visitor recordings that includes data such as activity, pages viewed, time on page, landing and exit pages, location, browser, and device type. Summary of All Website Analysis Tools.

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Sprout Social

APRIL 3, 2017

More importantly, you have examples and historical data. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.”

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Ignite Social Media

JULY 24, 2023

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. How do you do target audience analysis? For example, several years ago, Facebook posts would reach about 16% of your followers.

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Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 118

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

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Buffer Social

APRIL 10, 2020

This number compares earnings between everyone at a company, regardless of their position, experience level, or type of work. Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. For example, if you have two social media marketers, are they making the same amount of money?

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Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

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Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Categorize customer and complaint types Generally, disgruntled customers and their complaints fall into specific categories.

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Reputation System Brands Knowledge Base 103

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening.

Social Media 102

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Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Types of audience engagement There are several different ways audiences can engage with your brand on social media. For example, the average daily inbound engagements per post in 2023 was 14. What is audience engagement? How do you compare?

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Engagement Tips Loyalty Metrics 103

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? For example, in the sentence “Sprout Social, Inc.

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Brands Sentiment Analysis Marketing 85

Webbiquity SMM

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. This document should outline how often you plan to publish on each social media platform and the types of content to post.

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Devumi

FEBRUARY 18, 2015

How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of forward, rather than smoothly moving upwards with your follower numbers, mentions, and general brand reach. Time to really get to work!

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Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. Using Instagram Insights for performance analysis What is Instagram Insights? This guide will show you how to access and use Instagram Insights to analyze your data.

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Metrics Instagram How To Patterns 100

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.

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Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.

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Metrics Analysis SEO NoFollow 60

Oktopost

JANUARY 31, 2024

Analyzing which types of employee advocacy content lead to the highest conversion rates provides valuable insights into what resonates most with the audience. The combined analysis of reach and engagement offers a comprehensive view of how well employee advocacy resonates with the target audience.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. With this context in mind, let’s take a look at the different types of AI writing prompts needed to achieve various tasks. Here’s a look at how different types of AI writing prompts serve various purposes. What are AI writing prompts?

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Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. For example, here’s what a social media mention looks like on X: 2. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Net-Savvy Executive

MARCH 13, 2013

Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. We fall back on social media + sentiment analysis + marketing. It's comfortable. It's familiar.

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