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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? Consumers today are much savvier and appreciate authenticity.

Trends 147
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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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38 of the Best Free Stock Photo Websites for 2021

Hootsuite

You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity. Self-described as “femine” stock photography, the collections here are airy, bright, and generally have an “Instagram influencer making smoothies in the ‘burbs” vibe. Freestocks.org. Source: Freestocks.org.

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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

We need some skepticism to keep businesses accountable , transparent and authentic. peace1) September 29, 2021. Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. — JLO BEAUTY (@jlobeauty) January 12, 2021.

Brands 104
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104
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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Posted by Adore Me on Monday, February 15, 2021. billion monthly active users. Owlet Baby Care.

Campaign 137