Sprout Social

FEBRUARY 14, 2023

It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). Me, launching my employee advocacy program and having people actually get excited and join the conversation pic.twitter.com/OicDYdwU93 — Caroline Salis (@SocialSalis) July 8, 2021 And why wouldn’t it be?

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Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Just make sure you get creative with your content and use trends effectively and authentically. If you’re interested in trying influencer marketing to reach younger generations, TikTok influencers could be perfect for you.

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Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine. BlackTwitter , we see you. We hear you.

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Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. Tap Micro-Influencers to Tease Sales. That said, you can use micro-influencers to promote your brand and its upcoming sales.

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Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

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Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Celebrate Pride with Diverse Influencers .

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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BeingOptimist

JULY 15, 2021

So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. Get in Touch with Tik Tok Influencers. These are influencers with a massive following, and collaborations with these people will definitely work towards your marketing efforts. Discover the Platform.

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Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. Affordable Influencer Marketing. Influencer marketing works best on Instagram, and it attracts beyond the target audience so effectively.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. NFL & Ticketmaster: Be Authentic. Coca-Cola got this right. Image source.

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Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Ignite Social Media

FEBRUARY 9, 2022

The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. Make TikToks.” Followers: 49.8k. Taco Bell Loves UGC.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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Pixlee

MARCH 31, 2021

Limit Yourself to Large-Scale Influencers. Influencer marketing is the fastest growing channel for customer acquisition, and businesses make $6.50 for every dollar invested in influencer marketing. But while content posted by influencers may result in more engagement than your average customer, don’t overlook your everyday fans.

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Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust. We're sorry for the trouble!

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Platform Social Media Tumblr Reddit 114

SocMed Sean

FEBRUARY 15, 2022

billion active global users as of 2021, 69% are aged 13-24, and users spend an average of 46 minutes on TikTok per day. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. Is TikTok influencer marketing worthwhile?

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Hootsuite

JULY 29, 2021

You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity. Self-described as “femine” stock photography, the collections here are airy, bright, and generally have an “Instagram influencer making smoothies in the ‘burbs” vibe. Freestocks.org. Source: Freestocks.org. Styled Stock.

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 9 Work with Micro-Influencers.

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Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

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Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Much like on other social media platforms, using authentic and original content on TikTok is an excellent way to increase engagement. It is prime user-generated content for brands that can influence viewers to buy a product. Shoppable Video.

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Trends UGC Authentication Instagram 52

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.

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Retail Trends UGC Mobile 52

Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

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Campaign Brands Influencer Collaboration 304

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. Credit: Twitch.

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Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. — Tina Donati (@Tina_Donati) March 18, 2021.

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Conversation Review Marketing How To 134

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And it influenced consumer preferences as well.

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Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. Telfar and UGG Telfar and UGG started their partnership in 2021.

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Collaboration Brands Fashion Sports 107

Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. peace1) September 29, 2021. Social media managers, influencers, creators and partners need to be empowered with the information necessary to accurately represent your brand, products and services. alexisohanian) September 29, 2021.

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Brands Marketing Apparel Issues 106

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”). Brand can inspire.

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Authentication eBook Brands B2B 78

Sprout Social

DECEMBER 7, 2023

TikTok is adamant that they want creators of all shapes and sizes for the Fund (hint: not just beauty / fashion vloggers or stereotypical “influencers”). The Fund also emphasizes the importance of “original and authentic” content that ties back to TikTok’s mission of “inspiring joy and creativity.”

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally.

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Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Takes authenticity to the next level. Increase conversions and influence purchasing decisions.

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