Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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Trends Influencer Strategy Hashtag 143

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

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Campaign Brands Influencer Collaboration 304

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Influencer Brands Marketing How To 82

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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Social Media UGC Reddit YouTube 98

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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UGC Marketing Influencer Authentication 52

Social Media Strategies Summit

JANUARY 5, 2022

billion users in 2021. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. Once you’ve got the basics right, it’s time to take your Instagram strategy one step further: collaborating with influencers from your niche.

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Small Business Instagram Platform How To 202

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. Credit: Twitch.

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Marketing Authentication Template Templates 102

Later

JANUARY 28, 2021

Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. But be mindful not to simply follow and collaborate with Black creators to meet a “quota”. . Ready to plan your next influencer campaign? Engage with their content as you would anyone else.

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Social Media Collaboration Instagram Influencer 114

Sprout Social

AUGUST 18, 2022

— Jason Derulo (@jasonderulo) November 29, 2021. By leveraging Twitter’s full stack of features, Trixie is able to create a seamless brand and buying experience, building brand credibility and authenticity while promoting products. — Arden Cove (@ArdenCove) October 17, 2021. Collaborate with influencers.

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Twitter How To Travel Hosting 105

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”). Brand can inspire.

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Authentication eBook Brands B2B 78

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. georgieandzac. Case study: Mecca.

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Case Study Marketing Directory Retail 109

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And it influenced consumer preferences as well.

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Social Media Content Airlines Authentication 88

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

Trends 52

Trends Instagram Microblogging Meme 52

Sprout Social

JULY 5, 2022

Behind the scenes” of YouTube’s influence. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. billion monthly active users , a testament to YouTube’s enduring influence. Your partners need to be authentic and have experience with your product.

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YouTube Video Authentication Education 123

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

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Social Media Survey Buy Influencer 134

Keyhole.co

JULY 18, 2023

TikTok creator accounts Up until August 2021, there were two types of Creator Accounts – an Individual Creator Account and a Business Creator Account. Influencer ads: Ads that utilise influencers’ established reach to publicise products. Go more informal, playful, and authentic. That is no longer the case.

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Tips Marketing Trends Influencer 52

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. View this post on Instagram.

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Types Instagram Brands Collaboration 113

Sprout Social

MARCH 29, 2021

The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Posted by Adore Me on Monday, February 15, 2021. Facebook’s advertising products allowed us to segment macro- (at the top of funnel) and micro-influencer content (for conversion).

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Campaign Facebook Influencer Embedding 137

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Partner with influencers to sell your products. It’s a mouthful, but it just means finding an influencer who will help advertise your products.

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Instagram HootSuite UGC Influencer 117

Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Supreme x Oreo’s Collaboration. 4: Supreme x Oreo’s Bold Collaboration. Play Digital’s Bathtub Challenge.

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Campaign Social Media Brands Apparel 91

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Find the right influencers.

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Brands HootSuite Project Metrics 95

Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 Staying engaged in the app as a user and following major influencers is another best practice that helps to ensure you keep tabs on the latest trends. Partner with creators and influencers. TikTok generated around $4.6

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Examples Campaign Tips UGC 138

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

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Instagram Bazaarvoice Retail Feed 106

Later

NOVEMBER 23, 2020

Below, we look at TikTok’s rise as an e-commerce destination and share our predictions on how TikTok will impact social commerce in 2021 and beyond: Is TikTok the Future of Social Commerce? Check out our guide to Gen Z marketing in 2021 ! . #2: But is shopping on TikTok the future of social commerce? Image credit: Shopify.

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Apparel Authentication Collaboration Hashtag 73

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. They are the ones also following the creators and influencers they love. Use creator platforms. creators?.

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Campaign Content How To Influencer 100

Sprout Social

MAY 19, 2021

8 ways customers interact with brands on social in 2021. Organic content shares not only help your brand reach a wider audience at a lower cost, they are also more likely to influence purchasing decisions. Identifying what influences people to share content is the first step in creating a strategy for repeat success.

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Engagement Brands Review Influencer 130

Likeable

FEBRUARY 8, 2022

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. According to a 2021 study from CBI Insights, 77 percent of successful content creators say that most of their income comes from brand deals.

YouTube 80

YouTube Collaboration ROI Authentication 80

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Because anyone can see them, likes provide social proof to influence your audience. Work with Facebook influencers. Brands are engaging in influencer marketing more than ever.

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Tips HootSuite Facebook How To 141

Sprout Social

JULY 12, 2022

It is one arm of an effective crisis management strategy, and typically involves multiple internal teams (corporate communications, public relations, social media, and legal to start) collaborating across various channels including the business’ social, web and email properties. Aldi’s hairy caterpillar predicament (2021).

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Examples Brands Sentiment Reputation 104

Pixlee

DECEMBER 15, 2021

TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. Social commerce applies to diverse shopping scenarios, ranging from product search, influencers, and mobile pay. from 2021 through 2028. How can brands act on the growth of the creator economy ? TikTok as the New TV.

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Social Media UGC Marketing Influencer 52

Sprout Social

FEBRUARY 22, 2022

Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. Squadded and Supergreat are two brands that offer collaborative shopping experiences. In 2021, Walmart partnered with TikTok to provide a shoppable livestream experience. You can bake social proof into campaigns.

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Platform Tips Buy Instagram 101

Buffer Social

APRIL 20, 2022

In an attempt to combat the problem, Instagram released the ability for all users to hide likes on posts in 2021. More originality In 2019, when Instagram had first announced they were toying with the idea of no likes, influencer Casey Barker told Esquire that the change might allow him to take more risks as a content creator.

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Instagram Small Business Retail Metrics 79

Hootsuite

AUGUST 15, 2022

They’re often used by content creators, marketers, and influencers. They first rolled out Reels in the US in September 2021 and globally in 2022. Luckily, there’s no one-size-fits-all approach to Facebook Reels, so consider it an opportunity to find a style that feels authentic to your brand. Use transitions.

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Facebook How To HootSuite Instagram 98