Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

Retail 60

Retail Influencer Marketing Authentication 60

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

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Influencer Campaign Apparel Travel 95

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. Tap Micro-Influencers to Tease Sales. That said, you can use micro-influencers to promote your brand and its upcoming sales.

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Influencer Discount Upcoming Affiliate marketing 52

Ignite Social Media

FEBRUARY 9, 2022

The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. Make TikToks.” Followers: 49.8k. Taco Bell Loves UGC.

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Brands UGC Authentication Comparison 121

Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. NFL & Ticketmaster: Be Authentic. Coca-Cola got this right. Image source.

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Examples Brands Avatar Authentication 177

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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Influencer Affiliate marketing Industry Cost 78

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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Influencer Affiliate marketing Industry Cost 71

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Influencer Brands Marketing How To 82

Pixlee

MARCH 31, 2021

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Limit Yourself to Large-Scale Influencers. Influencer marketing is the fastest growing channel for customer acquisition, and businesses make $6.50 for every dollar invested in influencer marketing.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

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Campaign Brands Influencer Collaboration 304

SocMed Sean

FEBRUARY 15, 2022

billion active global users as of 2021, 69% are aged 13-24, and users spend an average of 46 minutes on TikTok per day. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. Is TikTok influencer marketing worthwhile?

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Trends Strategy Marketing Authentication 147

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021. Reddit is one of the most trafficked social media sites, with billions of visits per month and over 100,000 interest-based communities. million US users.

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Platform Social Media Tumblr Reddit 111

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. Your employees and customers can be your brand ambassadors too.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. Your employees and customers can be your brand ambassadors too.

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UGC Marketing Influencer Authentication 52

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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Instagram Tips Discount UGC 98

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

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Influencer UGC Marketing Authentication 52

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 So, however small your niche, there’s likely a community on Twitch ready to be marketed to. The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. Influencer marketing.

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Marketing Authentication Template Templates 102

Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Much like on other social media platforms, using authentic and original content on TikTok is an excellent way to increase engagement. It is prime user-generated content for brands that can influence viewers to buy a product. Shoppable Video.

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Trends UGC Authentication Instagram 52

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. And it influenced consumer preferences as well. Plus, everyone is competing for attention.

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Social Media Content Airlines Authentication 88

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.

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Retail Trends UGC Mobile 52

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Make a meaningful impact on customers through authenticity. — Tina Donati (@Tina_Donati) March 18, 2021. That’s because social comments are unfiltered and authentic. 1000% recommend.

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Conversation Review Marketing How To 132

Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Grow Your Industry Influence.

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Brands UGC Authentication Influencer 98

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all. — Katerina (@katerinajeng) April 16, 2021. Let the community speak”.

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Brands Education Communities Authentication 114

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Takes authenticity to the next level. Helps establish brand loyalty and grows community.

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UGC Content HootSuite Authentication 145

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. Telfar and UGG Telfar and UGG started their partnership in 2021.

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Collaboration Brands Fashion Sports 104

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. peace1) September 29, 2021. Social media managers, influencers, creators and partners need to be empowered with the information necessary to accurately represent your brand, products and services. alexisohanian) September 29, 2021.

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Brands Marketing Apparel Issues 104

Later

MARCH 22, 2021

Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . Gretta van Riel’s “Influencer Marketing: Zero to Hero”. With Elise in your corner, you’ll be growing an authentic community in no time. . 7 Social Media Courses for Marketers.

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Social Media Management Course Social Media Instagram 102

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”). Brand can inspire.

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Authentication eBook Brands B2B 78

Social Media Strategies Summit

JANUARY 5, 2022

billion users in 2021. Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. Influencer partnerships can make for a cost-effective way to ramp up your Instagram strategy.

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Small Business Instagram Platform How To 202

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

Trends 52

Trends Instagram Microblogging Meme 52

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

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Instagram HootSuite UGC Influencer 117

Sprout Social

AUGUST 18, 2022

— Jason Derulo (@jasonderulo) November 29, 2021. By leveraging Twitter’s full stack of features, Trixie is able to create a seamless brand and buying experience, building brand credibility and authenticity while promoting products. — Arden Cove (@ArdenCove) October 17, 2021. Collaborate with influencers.

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Twitter How To Travel Hosting 105

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Look within your community. Your community is comprised of your customers, superfans and partners.

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Campaign Content How To Influencer 100

Sprout Social

MARCH 29, 2021

The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Posted by Adore Me on Monday, February 15, 2021. Facebook’s advertising products allowed us to segment macro- (at the top of funnel) and micro-influencer content (for conversion).

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