agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

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Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Content ideas for social media and the beauty industry.

Industry 101

Industry Social Media Hashtag Instagram 101

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Acknowledge the good and the bad.

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Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Crunch Gym.

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Social Media Brands Instagram Training 93

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists?

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Social Media Marketing Industry Instagram 111

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

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Real Estate Social Media HootSuite Instagram 79

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? 2018 was a big year for IHOP, or should I say IHOB? Madridistas: 2016: 2017: 2018: 2019: Lots of. And how can your brand get in on it? . 'Jamais

Social Media Management 111

Social Media Management Social Media Brands Class 111

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media.

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Likeable

SEPTEMBER 12, 2018

In today’s day and age, we have the internet and social media, which spread ideas, products, and messages to the people who use it and more often we see pictures, videos, or other media going viral as they spread through the internet world. It created a viral demand both in social media and at McDonald’s locations.

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Social Media Meme Trends Case Study 50

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Social Media Apple Trends Reputation 59

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. How much wiggle room do you have when it comes to repurposing memes? Trends mean different things to different brands.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

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Meme Marketing Hashtag Campaign 107

Ignite Social Media

AUGUST 1, 2022

Instagram is not new in terms of social media. The platform has been around since 2010, meaning that it is a stalwart in the social media space. Some believe that the place is simply full of teenagers posting about what they had for breakfast or making memes and jokes back and forth. The Bottom Line for Marketers.

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Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos.

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Brands Meme Hashtag Campaign 114

Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

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Social Media Management Social Media Tips Instagram 98

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

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Education Examples Content Nielsen 162

Buffer Social

SEPTEMBER 20, 2018

Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media. Posting emotive content that drives organic reach.

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Social Media Instagram Team Organization 92

Later

JULY 3, 2020

This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. We even launched our very own IGTV series called Screen Time with Later where we recap the top trends, cultural moments, and social media news of the week! View this post on Instagram.

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Trends Instagram Meme Badge 110

Waxing UnLyrical

MARCH 21, 2019

Insert meme of men on a train looking at newspapers here.) Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. In 2018, we spent more than 3.5 It’s here I think an important distinction must be made. likes, retweets, followers, etc). hours on them.

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Meme Training Flickr Discount 250

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

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Instagram Brands UGC Travel 139

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. To the right, there’s a heart icon to “like,” a speech bubble to “comment,” and a “share” icon to either post on social media or send as a text message.

Meme 111

Meme Marketing Authentication Feed 111

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. We have all seen it.

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Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). RESULTS: The Uplift launched in October 2018. In fact, more than 81% of the top Facebook posts in 2018 were videos.

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Brands Facebook Journal Issues 108

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters. Be careful who you listen to.

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Metrics Engagement Social Media Training 60

Pam Moore

SEPTEMBER 26, 2018

Facebook, Instagram or cat memes didn't invent fun. You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days! Want to leverage social media, digital marketing and branding to grow your business?

Brands 141

Brands Instagram Meme Banking 141

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters. Be careful who you listen to.

Metrics 60

Metrics Engagement Social Media Training 60

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media. Philadelphia Flyers.

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Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145

Trends Influencer Strategy Hashtag 145

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We’re not a dream, we’re a drink,” the brand stated in a 2018 advert. No ridiculous promises.

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Industry Meme Survey Authentication 74

Sprout Social

MAY 26, 2020

Most major news outlets now even have social media pages, with government entities quickly following suit. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing. Take TikTok, for example.

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Marketing Class Skills Trends 142

Pixlee

SEPTEMBER 9, 2019

Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

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Brands Meme Trends UGC 55

Pam Moore

SEPTEMBER 26, 2018

Facebook, Instagram or cat memes didn't invent fun. You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days! Want to leverage social media, digital marketing and branding to grow your business?

Brands 60

Brands Instagram Meme Banking 60

Later

JULY 10, 2019

Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography! In other words, stepping back from perfectly curated feeds and stepping toward the “real-er” side of social media may even help your business! . Take @aerie for example.

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Trends Instagram Feed Feedly 85

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US. For more information on other social media image sizes, check out our always up to date guide below!

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