Buffer Social

AUGUST 7, 2018

In the spirit of learning, we partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Earlier this month, we approached their team with one (not-so-simple) question: How are Facebook Business Pages performing in 2018? Top Pages are posting a lot more.

Research 111

Research Brands Facebook ROI 111

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145

Social Media Strategies Summit

AUGUST 31, 2021

P2P texting rose to prominence during the 2018 midterm elections as a means for campaigners on both sides of the political spectrum to reach grassroots voters. In other words, unless they’re at a desktop computer, not everyone will have the technology to see your social ads. But only 3% of Americans don’t own a mobile phone.

Engagement 178

Engagement Study SMS Transportation 178

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile.

CPC 111

CPC Facebook Marketing Advertising 111

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.

Social Media 137

Social Media HootSuite Trends Feed 137

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

DECEMBER 20, 2019

billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. adults use the social network. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

APRIL 13, 2020

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed.

Video 144

Video Social Media Resources YouTube 144

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok calls itself the “destination for short-form mobile videos.” Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. important; }.

Brands 145

Brands Meme Hashtag Remix 145

agora pulse

JUNE 23, 2020

Users can now search for the products they want and view the shopping results in their feed. Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. Advertisers on Facebook already love carousels, and Pinterest introduced theirs in 2018. Story pins.

UGC 138

UGC Marketing Feed Feedly 138

Sprout Social

JUNE 30, 2019

Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. In the world of social networking sites, Instagram is still relatively new in age. 655 million monthly active users that are mobile only. Facebook statistics.

Instagram 96

Instagram Strategy Facebook Social Networking 96

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year.

Marketing 145

Marketing Statistics Hashtag Startup 145

Later

JULY 24, 2020

Now, over 500 million people use stories every day — and every major social network has some form of stories-like feature in the works. But what makes stories so successful and how will they evolve as behaviors shift on social media? But this wasn’t always the case.

Instagram 85

Instagram Authentication Features Mobile 85

Hootsuite

MARCH 16, 2020

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. .

Advertising 142

Advertising Marketing Campaign Hashtag 142

Hootsuite

NOVEMBER 28, 2019

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145

Video Facebook Notification API 145

Later

JULY 24, 2019

IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience. Youtube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased 40%! A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT.

Platform 79

Platform Video Instagram Press Release 79

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Later

JANUARY 2, 2019

The combination of Instagram users following more accounts, watching more stories, and the Instagram algorithm prioritizing personal content has meant that regular Instagram feed posts simply aren’t getting seen as much as they used to. And when you get less impressions on your posts, you’re likely to see a decrease in engagement too.

Trends 94

Trends Instagram Marketing Authentication 94

Sprout Social

DECEMBER 7, 2018

Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. As of August 2018, Facebook has rolled out a new authorization process for Pages. Authentication only takes a few moments and can be done easily via mobile.

Publishing 92

Publishing Facebook Authentication Overview 92

agora pulse

JANUARY 16, 2018

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. Have you noticed that stories feature both on mobile and desktop? Facebook stories appear on desktop as well as mobile. Facebook started rolling out stories for pages towards the end of 2018. Method 3: From Your Page.

Facebook 130

Facebook Real Estate Instagram Mobile 130

Hootsuite

OCTOBER 30, 2019

As with most established social media platforms , Twitter’s user growth has been evening out for a while. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. That number is up 17% since Q3 2018, according to Twitter’s Q3 2019 report. 93% of video views on Twitter happen on mobile.

Twitter 112

Twitter HootSuite Marketing Comparison 112

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. More than half of brand discovery online still happens in public social feeds. For example, look at the Data Open tournament , a game-based social recruiting program from the hedge fund Citadel.

Trends 145

Trends Social Media CPA Sports 145

Later

JANUARY 22, 2019

If you don’t have a business profile, you won’t be able to schedule your posts automatically and will have to receive a mobile push notification when it’s time to post instead. 2: Design a Visually Stunning Feed by Scheduling Instagram Posts Ahead of Time. Save Time by Scheduling Instagram Stories.

Instagram 53

Instagram Hashtag Notification Feed 53

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Social media user numbers or the popularity of any one social network don’t matter.

Social Media 145

Social Media How To Metrics URL 145

Keyhole.co

OCTOBER 14, 2020

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. was then bought by tech company ByteDance in August 2018 and rebranded into the TikTok you know and love today. Musical.ly

How To 119

How To Marketing Hashtag Influencer 119

Rebekah Radice

FEBRUARY 15, 2016

A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). See this in action with a look at our “ How to Discover Viral Content that ROCKS Your Twitter Feed ” Blab. An estimated 84% of communications will be visual by 2018.

Trends 114

Trends Social Media Survey Mobile 114

Hootsuite

APRIL 8, 2021

That includes a color palette and an overall aesthetic that your fans will instantly recognize when they see it in their Instagram feeds. Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device. Take amazing photos. Write compelling captions. Want to know more?

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

JANUARY 13, 2021

— NASA (@NASA) January 31, 2018. When someone uses this social media abbreviation, they’re waiting for feedback or information. Here are some tips to help you with your social media strategy. SMP: Social Media Platform. A social media abbreviation that is sometimes used to refer to a particular social network.

Social Media 145

Social Media List HootSuite Content management systems 145

Later

DECEMBER 13, 2019

Later chatted to Sarah Nicole on how she naturally started to integrate long-form captions into her Instagram feed: . Increased scrutiny of the industry – aided by the mobile nature of ocean pen farming – has forced operators to find new locations. A post shared by Christina Galbato (@christinagalbato) on Oct 18, 2018 at 9:55am PDT.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Tweaklibrary

JUNE 1, 2020

We are so jam-packed with these social networking apps that we can’t even spend 30 free minutes with our granny sitting next to her and exchanging thoughts on family matters. In late 2018, there was a security issue reported in the Instagram feature ‘Download Your Data’, where users compromised on their passwords in plain text.

Instagram 19

Instagram How To Privacy Survey 19

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 143

Facebook Hubspot Statistics B2B 143

Sprout Social

OCTOBER 1, 2018

Last Updated: October 1, 2018. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. Check out our social media image sizes guide for help.

Video 111

Video Social Media Guidelines YouTube 111

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yes, but wait—this one is different.

B2B 297

B2B Trends Analysis Marketing 297

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. But this is why social media marketers have to continue to pay close attention to the rise of Stories and how it impacts how people consume content.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. Maybe YouTube? Maybe Reddit?

Platform 75

Platform Brands Social Networking Instagram 75

Sprout Social

OCTOBER 26, 2021

One particularly important factor to keep in mind is that your application process should be as intuitive as possible, with as few steps from the social recruiting post to submission as necessary. adults use at least one social media site, and 40% of professionals use social media for business. After all, 72% of U.S.

Applications 105

Applications Cost Team LinkedIn 105