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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Neglect them and you’ll be left with a wasted budget and a forgotten Twitter login. Must Have #1: Measurable Goals.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Source: Mobile Marketer.

Brands 114
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. First off, bear in mind that Reels are mobile-only. You can’t create Reels using the Instagram web app. Tag friends or collaborators.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts. Source: Statista.

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IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience. Youtube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased 40%! A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT.

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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . For example, Ikea’s mobile app allows customers to superimpose products into their homes. .

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The Best Instagram Filters in Photography Apps

Later

To help you do that, here are a few of the most popular Instagram filters found in photography apps to help you achieve a beautiful aesthetic and upgrade your Instagram marketing strategy: #1: VSCO’s A6 For a Minimalist and Modern Feed. A post shared by Lexie Carbone (@lexiecarbone) on Oct 9, 2018 at 12:00pm PDT. Cost : 99 cents. #4: