Talkwalker SM

JUNE 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! No surprise to see the opening match between France and Romania deliver the biggest Twitter buzz over the first weekend of Euro 2016 with over 600k uses of the match hashtag , almost double that of second place England v Russia.

Data 60

Data Social Media Hashtag Analytics 60

Audiense

AUGUST 5, 2016

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016. — Serena Williams (@serenawilliams) July 29, 2016. k0g6paNFnr. lqalyJpvVR https://t.co/3DTyA8qAWR.

Automotive 60

Automotive Sports Team Campaign 60

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Adidas. Dior (@dior).

Instagram 60

Instagram Brands Sports Travel 60

Meltwater

DECEMBER 22, 2016

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

Campaign 60

Campaign Hashtag Instagram 60

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

Hashtag 40

Hashtag Eventful Survey Report 40

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

Hashtag 40

Hashtag Brands Badge Proposal 40

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. @onlineoptimism. TikTokDance.

Examples 142

Examples Campaign Tips UGC 142

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022.

Trends 147

Trends Strategy Marketing Authentication 147

Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. JaredLeto is among the most used hashtags on the night because of another Gucci social strategy – having the Academy Award winning actor take over their Snapchat account for the evening.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Gatorade (@Gatorade) July 19, 2016.

Campaign 110

Campaign Social Media Sports Mobile 110

Unmetric

MAY 6, 2016

The hashtags for the big day include: #MayTheFourth. Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016.

Brands 96

Brands Hotels Hashtag Film 96

Ignite Social Media

SEPTEMBER 6, 2016

For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. dogsofinstagram is a more frequently used hashtag than #catsofinstagram. 3) Hashtag Use. #(Pet)ofinstagram 1) Post Frequency.

Instagram 60

Instagram Hashtag Sample Samples 60

Unmetric

NOVEMBER 11, 2016

Then, take a look at the performance of Cigna on social media during the month of October 2016. October 21, 2016. October 5, 2016. The ‘#teamcigna’ hashtag was used by the brand to let their audience meet their various employees. The most user tweets included the hashtag ‘goknowcontrol’. At a glance, Cigna has.

Social Media 95

Social Media Report Insurance Hashtag 95

Ignite Social Media

AUGUST 23, 2016

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Go catch em somewhere else, man.

Trends 60

Trends Social Media Brands Hashtag 60

Convince & Convert

JANUARY 25, 2017

We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. Nike (@Nike) July 21, 2016.

Strategy 60

Strategy Twitter Marketing Hashtag 60

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Jennifer Lawrence wearing a Dior dress at the 2016 Golden Globes ceremony. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

agora pulse

DECEMBER 29, 2016

Not Adding Hashtags. Getting in the habit of using hashtags is one of the simplest ways to increase Instagram engagement rates. Try hashtagging some keywords in your captions to begin with. Not sure how to use hashtags on Instagram? Catch up by reading: How to Use Hashtags on Instagram. Not Posting Video.

Engagement 133

Engagement Instagram Hashtag Analytics 133

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217

Marketing Authentication Trends Feed 217

Audiense

JULY 8, 2016

— Hendrick's Ministry (@HendricksginUK) July 4, 2016. — Hendrick's Ministry (@HendricksginUK) July 7, 2016. — Jaguar UK (@JaguarUK) June 27, 2016. — Jaguar UK (@JaguarUK) July 7, 2016. — Häagen-Dazs UK (@haagendazsuk) July 4, 2016. BsznrA6sHp. Sorry to hear that @BARULIS.

Transportation 108

Transportation Brands API Travel 108

Audiense

JULY 22, 2016

. — Warburtons (@Warburtons) July 11, 2016. — Warburtons (@Warburtons) July 19, 2016. — Warburtons (@Warburtons) July 21, 2016. Using the hashtag #TheHoleStory, the campaign video saw Golfing greats Ian Poulter and Tom Watson encouraging budding golfers or just plain golf lovers to tell them an exciting story.

Collaboration 97

Collaboration Campaign Film Team 97

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. 6 – Hashtags Infuse Life Into The Marketing Campaigns. Hashtags on TikTok help you reach an organic audience.

Marketing 52

Marketing Hashtag Trends Influencer 52

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. By now, you’ve probably heard of the emerging social media site, TikTok. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Audiense

JULY 8, 2016

— Hendrick's Ministry (@HendricksginUK) July 4, 2016. — Hendrick's Ministry (@HendricksginUK) July 7, 2016. — Jaguar UK (@JaguarUK) June 27, 2016. — Jaguar UK (@JaguarUK) July 7, 2016. — Häagen-Dazs UK (@haagendazsuk) July 4, 2016. BsznrA6sHp. Sorry to hear that @BARULIS.

Transportation 99

Transportation Brands API Travel 99

Convince & Convert

FEBRUARY 25, 2016

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday! NASCAR (@NASCAR) February 21, 2016. NASCAR (@NASCAR) February 21, 2016. Rules: https://t.co/lB97h1nPTr

Social Media 60

Social Media Hashtag Activities Eventful 60

Audiense

AUGUST 30, 2016

— KFC (@kfc) August 22, 2016. — McDonald's UK (@McDonaldsUK) August 17, 2016. — Little Mix (@LittleMix) August 18, 2016. — Visit Niagara (@Visit_Niagara) August 11, 2016. — Coca-Cola GB (@CocaCola_GB) August 25, 2016. — Give_l__d NHS (@GiveBloodNHS) August 23, 2016.

Banking 84

Banking Transportation Microsoft Tourism 84

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Gatorade (@Gatorade) July 19, 2016.

Campaign 60

Campaign Social Media Sports Mobile 60

Audiense

SEPTEMBER 2, 2016

— L'Oréal Paris UK (@LOrealParisUK) August 28, 2016. — Jennie Jenkins (@TheBeautybyJJ) August 28, 2016. — ghd (@ghd) August 26, 2016. — Save the Children UK (@savechildrenuk) September 1, 2016. So honoured to be part of this campaign celebrating diversity and telling our story!

NGO 87

NGO Campaign Education Energy 87

Sprout Social

JULY 5, 2016

— ASPCA (@ASPCA) June 27, 2016. — Neal Schaffer (@NealSchaffer) May 28, 2016. Use Popular Hashtags. Using hashtags is one of the best ways to get your Tweets seen by people that aren’t following you. When people are looking for Tweets on a certain topic, they search popular industry hashtags.

Organization 93

Organization Twitter How To Hashtag 93

Sprout Social

OCTOBER 14, 2016

To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. — Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. SproutChat. SproutChat.

Instagram 40

Instagram UGC Hashtag Community building 40

Ignite Social Media

APRIL 13, 2017

Think about appropriate hashtags and keywords to add to the conversation. Instagram has been testing this feature since 2016, but now Instagram will enable more US brands to sell products through organic photos. This is something to keep in mind for your brand when planning content for the platform. Social Shopping.

Trends 120

Trends Social Media Apparel Compete 120

Sprout Social

NOVEMBER 4, 2016

@SproutSocial I monitor our company hashtags as well as terms/hashtags that match our technology practice areas. — Richard Hostler (@CNXN_Hostler) November 2, 2016. SproutSocial A1: Take the time to set up specific (and useful) keywords, including hashtags. — Jordan Bath (@jbath13) November 2, 2016.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Waxing UnLyrical

MAY 10, 2018

In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. To tell these stories, the Mayo Clinic is not averse to using platforms such as Buzzfeed, Vice, and Periscope.

Brands 183

Brands Apparel Creative Commons Consultant 183

Ignite Social Media

JANUARY 17, 2017

1) Trending Hashtag Overload. involves monitoring trending hashtags for real-time opportunities. During Super Bowl 50, when Always’ hashtag #LikeAGirl was trending, brands took the opportunity to post examples of females working in their industry. Doritos pic.twitter.com/B6axfmmXBQ — Pokémon (@Pokemon) February 8, 2016.

Social Media 60

Social Media Sports Hashtag Trends 60

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. Keep an eye out for the #trendalert and #tiktokmarketing hashtags in particular.

Tips 52

Tips Marketing Trends Influencer 52

ProBlogger

DECEMBER 21, 2015

Put aside some time today to think about how you’re going to monetize your blog in 2016. So grab a calendar of choice (paper or online), a spreadsheet, or a whiteboard and get to work visualising how you want your income to look in 2016. Put aside some time today to think about how you’re going to monetize your blog in 2016.

Hashtag 20

Hashtag Team Products Strategy 20