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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging?

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. LinkedIn: 10K TikTok: 957.6K Stanley has also aced the game of using hashtags and trends effectively. Stanley even stopped stocking the line in 2019. It’s no wonder Stanley has such a dedicated online following. Twitter: 10.7K

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Instagram algorithm.

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Making waves: Unexpected industries innovating on social

Sprout Social

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

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Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. Snapchat is not Facebook, it’s not LinkedIn, and it’s not YouTube – it’s Snapchat. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Take risks. Enjoy the show?

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