Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 118

Social Media Brands Marketing Meme 118

Likeable

JANUARY 23, 2019

Social media is constantly changing. And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. billion on social advertising this year, with $9.82

Statistics 92

Statistics Social Media Marketing Instagram 92

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. YouTube Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. YouTube Live. It’s hard to imagine a time when you couldn’t go live on these social channels, even though it was just a few years ago.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. While we do a whole lot with and on the internet, we spend a good portion of our time on the social platforms.

Activities 0

Activities Social Media Hashtag Campaign 0

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Define your goals.

Social Media 111

Social Media How To Hosting Hashtag 111

Laurel Papworth

JUNE 21, 2015

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015.

Course 40

Course Social Media Class iPad 40

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.

Marketing 85

Marketing Instagram Influencer Study 85

Devumi

JANUARY 9, 2015

Why only ever allow people to share links that send them away YouTube, owned by Google, when they have the ability to keep people on their service? cTilYk8zck — Peter Pan (@savannimalz) January 1, 2015 That’s about 95% of what is posted on Vine and making its way to Twitter. Not exactly a marketers dream.

Hosting 60

Hosting YouTube Video Twitter 60

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. YouTube and You Tube Advertising. Facebook vs. YouTube.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Instagram Social Media 165

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. 24 hours is the maximum amount of time it will stay live, through “Stories”. The Drivers.

Authentication 0

Authentication SMS Influencer Advertising 0

Likeable

MAY 3, 2021

As some of the most passionate and social media–savvy people around, Gen Z knows exactly how to use their voices online. A survivor of the 2018 Marjory Stoneman Douglas High School shooting, they have created a platform to ensure that gun violence is eradicated. This eventually led to the passing of stricter gun laws in Florida.

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Committee Class Instagram Issues 103

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. Buffer (@buffer) May 18, 2017.

Social Media 108

Social Media Study LinkedIn Instagram 108

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. From Social Media to Social Technologies. But it is more than the platforms.

Social Media 60

Social Media B2B eBook Case Study 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. YouTube and You Tube Advertising. Vine (6-seconds).

Video 100

Video Vimeo Marketing YouTube 100

Buffer Social

OCTOBER 17, 2017

A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. Constant iteration: Facebook strives to constantly collect feedback and improve the platform. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

List 190

List Facebook Feed Feedly 190

Social Media Network Marketing

DECEMBER 10, 2015

billion, the Social Media giant stopped allowing TSU users to post items to Facebook and has removed all historical posts and links referring to the site since 25th. September 2015. Facebook said that it required 'any website or app that integrates with Facebook to comply with our platform policies. Well that was then.

Social Media 50

Social Media Facebook Social Networking FAQ 50

Oktopost

OCTOBER 23, 2019

The platform confirmed to Tech Crunch that it was being tested in Australia. I think this could get extremely complicated for the platform, and for those of us managing both organic and paid efforts on the platform. The platform says that the feature was removed for simplicity. I think it’s for the best.

Marketing 110

Marketing YouTube Overview Instagram 110

Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. Until now.

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Compete Sample Samples Focus Group 100

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. 24 hours is the maximum amount of time it will stay live, through “Stories”. The Drivers.

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Authentication SMS Influencer Advertising 100

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Brands 82

Brands Marketing Hosting Eventful 82

Socialmedia.biz

FEBRUARY 23, 2019

Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105