Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Audience and market intelligence uncover whitespace in the market and give editorial and creative direction to your stories. Employees tell better stories than you do.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social. gain in followers and a 373.7%

Team 40

Team LinkedIn Report Company 40

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. A note on LittleBird: it is a subscription-based tool that provides deep insights into who is influential about a particular topic, and how those topical influencers are tied together. The Most Connected Marketers. Learn more here.).

Twitter 60

Twitter Marketing Influencer Groups 60

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Kikolani

FEBRUARY 13, 2015

Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay.

Products 60

Products Marketing WordPress SEO 60

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Ignite Social Media

JULY 31, 2017

During this time, LinkedIn was the first to go public and Facebook soon followed. In 2015/2016, organic reach was down to 2.6% Influencer marketing and paid is another way to gain exposure. Marketers are looking for efficiencies. of brand’s audience. These stats set us up for our current social trends.

Social Media 84

Social Media Trends Community building Hosting 84

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Supporting Resources: Influencer Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Myrland Marketing

DECEMBER 10, 2015

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. Everyone said Content Marketing had such potential.”.

Content 40

Content Marketing Process Tools 40

Myrland Marketing

DECEMBER 10, 2015

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. Seriously, you should always read what Ann writes. Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender.

Content 40

Content Marketing Process Tools 40

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. If you’re in the U.S., 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Mindjumpers

NOVEMBER 17, 2015

Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. Second to relevance, influencers play a key role in taking a campaign or cause viral. All there needs to be is relevance. I’ll explain.

Activities 0

Activities Social Media Hashtag Campaign 0

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. 2015 will see this trend grow even further. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. Content Marketing. Content marketing is the foundation of this strategy.

Small Business 20

Small Business Strategy Reputation Marketing 20

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111

Waxing UnLyrical

NOVEMBER 4, 2015

And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.

Committee 100

Committee Film Mobile Flickr 100

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. LinkedIn Statistics. LinkedIn Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Use influencers but don’t rely on them. Influencers can help you spread your message. The event, called “Growth Hack Your Sales & Personal Branding!”

Startup 60

Startup Brands Conference Eventful 60

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 LinkedIn: 500 million members. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. LinkedIn has also recently introduced native LinkedIn videos.

Social Media 111

Social Media Trends Report Survey 111

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. This is a quite substantial increase from the 70 percent reported in 2015. It could be handy for creating your marketing personas.).

Study 40

Study Social Media Marketing Research 40

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market.

How To 132

How To Domain Name Hosting WordPress 132

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full.

Case Study 69

Case Study Study Social Media Tools 69

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. LinkedIn now boasts 500 million users , with half active daily. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. You may also be monitored!! Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

OCTOBER 5, 2016

The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. How to connect with influencers in your niche?

How To 55

How To Health Care Microsoft Blogger 55

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. To get started, open the Influencer tab in Buzzsumo.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. The Facebook” followed in 2004. “The

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? LinkedIn is no longer known only for their résumé and job searching capabilities. The silent rise of LinkedIn: What marketers need to know. The LinkedIn journey to 500M members.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. I teach public relations, communication and social media classes.

Communities 174

Communities Influencer Brands Class 174