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42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

Buffer Social

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

LinkedIn 101
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How to Use Social Media to Market Your Business Like a PRO

Rebekah Radice

Marketing your business on social media is tougher than ever. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media? — Ann Smarty (@seosmarty) June 30, 2015. link] #vcbuzz.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Technologists are active on social media. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. This helps battle the decline of organic reach in social channels. The major social networks have been changing their newsfeed algorithms for years. It’s a fact.

Strategy 145
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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. As you start to share content across your social media platforms, focus on building relationships. Sprout Social (@SproutSocial) March 15, 2015. Want an example of this in action? Before you write, think.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.)

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employee Advocacy Guidelines: Example. Originally published in May 2015. MasterCard.

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Why B2Bs Have It All Wrong About Social Media

Convince & Convert

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.