Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media? Tactics that encourage interaction, engagement and growth.

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Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. These blogs have their own bifurcated social channels, as well. Social Media Number of the Week: 27.

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Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

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yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Smartphone App in 2015. Did You Know?

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Sprout Social

APRIL 19, 2017

Social media ROI is no different. How much return do you get from a Retweet? These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. It’s very relevant.

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Oktopost

JUNE 27, 2017

Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … What types of content do you see? It doesn’t take a genius to understand that, above all things, Facebook favors video content.

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Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts.

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Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

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Pam Moore

MAY 5, 2016

At the heart of social media is people. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. Tips to nurture relationships using social media. How to convert more business to sales.

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Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

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Buffer Social

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. The Art of Copywriting: How to Write Better Captions that Get Engagement. Today on social media, stories come in the form of captions, videos, photos, and text. – Pete Docter.

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Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. What is Audience Engagement? Marketers know the importance of a well-engaged audience.

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Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond.

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Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies.

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yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! More on how to use Twitter Moments here. When Blab launched in August 2015, it was “Move Over Periscope, Meerkat, and Hangouts—Blab.im Twitter Makes Moments Available to All Users.

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Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. So… how can you do it? A truism whether in life or online.

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Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers.

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Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

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Rebekah Radice

JULY 13, 2015

Wondering how to improve your results? When used correctly, Twitter can be a valuable addition to your current social media strategy. Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. 5 Simple Ways to Boost Twitter Engagement…Right Now.

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Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. Get Noticed on Social Media.

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Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

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Social Media Instagram Apparel Groups 98

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%.

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Content Training Patterns Skills 63

Convince & Convert

DECEMBER 23, 2014

Rob Zaleski runs marketing for a company that teaches people how to be better marketers. He’s “the social hub for the messages that all the units need to get out.”. When he first joined MarketingProfs in July, he took the time to get the lay of the land, like any good Social Pro should. Social Success Comes from Individuality.

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Social Media Strategy Apple Analytics 149

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. as of June 2014.

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agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. If you’re a marketer, how can you coordinate employee advocacy for your brand? As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands.

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Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

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Convince & Convert

DECEMBER 28, 2015

Editor’s Note : This post is one of Convince & Convert’s Top 10 Posts of 2015. Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Of course you do.

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Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? In this article I’ll share six social media habits to improve your marketing.

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The Social Media Hat

JULY 7, 2016

Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year. Tweet this!

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Rebekah Radice

MARCH 2, 2015

In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Create a schedule that easily integrates into your current social media strategy. Don’t live in a social media silo.

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Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. Let’s jump right in!

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Rebekah Radice

APRIL 27, 2015

The chance for increased engagement, interaction and shares. Marie Forleo actively uses video to engage her audience. Hit play now for my advice on how to find the balance. Posted by Marie Forleo on Wednesday, April 22, 2015. Check what time is best to post and what type of content receives the most engagement.

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