Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

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Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

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Rebekah Radice

JANUARY 11, 2016

During our weekly conversation, me and co-hosts Ann Tran and Diana Adams shared top ways to use social media to make sales. Here’s the roundup of our conversation along with highlights from everyone that joined us. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015.

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Keyhole.co

AUGUST 4, 2023

So, just like your typical Google shopping ads in search engine results pages, your typical Facebook ads may have many impressions but don’t necessarily generate conversions. Ultimately, then, you can refine your content strategies and create content that generates leads and conversions. Impressions don’t equal reach.

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Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Or do you want to generate conversions? Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. How many views does a video need to be considered viral? And what “viral” means has changed over time.

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Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Think you’re not missing much of the conversation? Continue the conversation on our Facebook or Google+ pages.

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Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Then begin to join in the conversation. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

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agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

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agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

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Twitter Engagement Hashtag Notification 98

Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. @liquiddeath. liquiddeath. ? whirlpoolusa. Goodbye, Mr. Peanut.

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Rebekah Radice

JULY 13, 2015

Tweets with a specific hashtag (#twitter). Stay involved in the conversation. There’s nothing worse than a one-sided conversation. So true cost of college is huge the conversation needs to continue #collegecash. Jodi Okun (@JodiOkun) July 11, 2015. One or two hashtags is all you need to get your point across.

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Engagement Twitter Hashtag Real Estate 134

Rebekah Radice

AUGUST 19, 2015

Your tracking proves that engagement is low and your conversions are even worse. Providing valuable content to a group of eager and hungry consumers will increase conversation and amplify your message. Use hashtags where appropriate, but don’t use hashtags that aren’t relevant to your photo. You get what you give.

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Social Media How To Hashtag Real Estate 113

Ignite Social Media

JANUARY 17, 2017

Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. How can your brand participate in these social conversations? 1) Trending Hashtag Overload. Fly #LikeAGirl.

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Social Media Sports Hashtag Trends 60

Socialmedia.biz

FEBRUARY 8, 2019

According to the Pew Research Center , the hashtag has been mentioned in public tweets nearly 30 million times (as of May’18) to start a discussion around race-related issues, especially, police brutality. They’re also having face to face conversations with [their] neighbors, and calling their congressmen.”

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Mobile Social Media Posterous Hashtag 92

Rebekah Radice

OCTOBER 26, 2015

From daily conversations to marketing tactics, how and when you engage has evolved. Include your business, background, career highlights, and any relevant hashtags. Help others feel like they know you as this will result in deeper conversations with like-minded individuals. Use Hashtags. Resist that temptation.

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Twitter How To Hashtag Curation 114

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

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Sprout Social

JANUARY 21, 2021

Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Were most conversations about your products or related to trends and news?

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Unmetric

SEPTEMBER 19, 2018

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. User generated pictures and videos and even user conversations made it to Glossier’s social media pages. 48 conversations in the time period.

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Social Media Hashtag Instagram Meme 141

Devumi

DECEMBER 26, 2014

Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Or more in depth, like stock issues in specific stores that involve lengthy conversations: @adifandan They are still available at some #Consortium retailers.

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Buffer Social

FEBRUARY 22, 2017

A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell. TOMS does this with its annual One Day #WithoutShoes campaign , and in 2016, this hashtag campaign generated 27,435 Instagram posts from its customers.

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Social Media Hashtag Curation Instagram 111

Direct Marketing Observations

OCTOBER 6, 2014

There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm that are 10 times worse than the conversations that we see or hear about. Maybe then the question for parents isn’t so much how do you stop it, as much it might be how can you learn how to listen to the conversation?

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Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. million uses of the hashtag currently on Instagram. million in 2019.

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agora pulse

FEBRUARY 22, 2020

The former drives 30-50% lower cost-per-conversion and 20-30% lower cost-per-click. User-generated content displayed as social proof on product pages increases the time spent on site and drives conversion rates by 20-30%. What’s the conversation about? This is cheaper than the average CPM with a major magazine of $1.09

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agora pulse

AUGUST 6, 2019

Another feature is the ability to monitor conversations happening on Instagram and join in. You can base these around any hashtag or keyword. It takes the whole process of finding relevant conversations and simplifies it to save you hours each week. Top-performing hashtags. Monitoring (hashtags, location check-ins, tags).

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Instagram HootSuite Price Hashtag 103

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. The hashtag has been used over 10k times on Instagram alone. — VSCO (@vsco) August 7, 2020.

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Unmetric

JULY 26, 2018

As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. There is no dearth of hashtag campaigns when it comes to universities.

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Social Media Strategy Hashtag Research 120

Lucy Hall

NOVEMBER 5, 2015

Tweet images – As your image takes up space there is less space for 140 characters Tweet short video – this is a 2015 feature where you are able to create a short video and upload straight from your smartphone Tweet Survey – A new feature is where you are able to add a 2 answer survey to your tweets.

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Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Use the Words fields to start your search.

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Buffer Social

JUNE 29, 2016

Study and load up on quality hashtags. Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Study and load up on quality hashtags. In other words, hashtags could be your best bet for growing a fast following on Instagram.

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Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Increasing Your Social Listening.

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agora pulse

JULY 13, 2016

This is partly to start listening to conversations and understand what’s trending but also so you can retweet and engage in conversation with Mom influencers. Know Your Hashtags. Every industry has its specific hashtags which are used to gain attention and generate a buzz around your tweet. Have Conversations.

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Twitter Hashtag How To Klout 60

agora pulse

FEBRUARY 15, 2017

Explore takes search, Moments, live video and trending hashtags and houses them under the same roof. From the start of 2015 to the end of 2016: Facebook increased its active monthly user base by 24.08%. That’s the dream, right? Your days of switching over from tab to tab are done. A lot rides on this for Twitter.

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Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. User-generated content drives growth and conversions. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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Keyhole.co

FEBRUARY 28, 2023

People raved about the campaign – almost immediately users started creating their own parody movie titles and puns using the OscarNomNoms hashtag. In 2015, the WWF partnered with Twitter to create a set of 17 emojis that represent 17 endangered animals, and urged Twitter users to make a symbolic donation by tweeting one of these emojis.

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Later

OCTOBER 8, 2020

Since 2015, REI has closed on Black Friday. And while the campaign was initially created for Black Friday, the #OptOutside hashtag is used frequently on Instagram (over 16M posts!) REI has become associated with the #OptOutside hashtag, and the longevity of the campaign has cemented them as a go-to brand for outdoor apparel.

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Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly. Simple and powerful.”

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