Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015?

Consultant 0

Consultant Publishing Metrics Video 0

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Automotive 112

Automotive B2B Marketing Apple 112

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Buffer Social

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.

Content 99

Content Tourism Price Construction 99

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Employee-Driven Content Strategy. Click To Tweet.

Strategy 145

Strategy Social Media Marketing Consultant 145

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO. — Ann Smarty (@seosmarty) June 30, 2015.

Social Media 129

Social Media How To Marketing Social Networking 129

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content.

Social Media 70

Social Media Strategy Tips Marketing 70

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. We also use the report to track the progress of our overarching business goals.

Team 40

Team LinkedIn Report Company 40

Myrland Marketing

DECEMBER 10, 2015

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. Allow me to explain.

Content 40

Content Marketing Process Tools 40

Myrland Marketing

DECEMBER 10, 2015

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. Seriously, you should always read what Ann writes. Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender.

Content 40

Content Marketing Process Tools 40

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Valeria Maltoni aka Conversation Agent explores options to syndicate content.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

Content 100

Content Metrics Lurker System 100

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Kikolani

FEBRUARY 27, 2015

Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat.

Products 60

Products Marketing SEO URL 60

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence. So, there you have it.

Course 130

Course Training Consultant Class 130

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. One-on-One LinkedIn Expert. LinkedIn Lounge with Karen Yankovich, LinkedIn Expert.

Conference 130

Conference Hotels LinkedIn Consultant 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Focus on what is important to them and then share content that meets a need or solves a problem.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Kikolani

FEBRUARY 13, 2015

Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay. Search Engine Marketing. Social Media Marketing.

Products 60

Products Marketing WordPress SEO 60

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”. These changes include: Updated layout with a cleaner design. and the U.K.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Waxing UnLyrical

JANUARY 12, 2015

Falling Behind on Content? Catch Up With These Content Repurposing Tips. Why: After a holiday break, getting back to creating original content can easily strain your business resources. Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson.

Consultant 100

Consultant Flickr Communities Blogger 100

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. 6 Incredible Pointers For Making a Content Promotion Plan. 6 Incredible Pointers For Making a Content Promotion Plan. someoneslowmedown! ” 5.

Consultant 100

Consultant Banking Trends Review 100

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The Most Connected Marketers. To download a KILLER Excel file that shows all the data including Linkedin accounts, Twitter followers, location, etc. 88 marketers you should follow on Twitter. So good, I invested in the company.

Twitter 60

Twitter Marketing Influencer Groups 60

Ignite Social Media

JULY 31, 2017

Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. During this time, LinkedIn was the first to go public and Facebook soon followed. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Supporting Resources: Influencer Marketing in a Nutshell. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Waxing UnLyrical

JULY 27, 2015

And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. The super powers of influence marketing.

Influencer 100

Influencer Consultant Curation Conference 100

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. But they are united by the importance of analytics and integration in digital marketing. MarketingProfs Marketing Manager, Rob Zaleski. julierhopkins Tweet This.

Social Media 149

Social Media Strategy Apple Analytics 149

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. It’s especially difficult in the social media space.

Social Media 96

Social Media Instagram Social Media Management Team 96

Buffer Social

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work.   What specific strategies or marketing techniques did you employ to attract your first customers or clients? Probably not.

Project 94

Project Software Small Business Energy 94