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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. and It Shouldn’t Be.

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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

Five Observations Gained from Starting an Online Community. 6 Rules of Thumb for Successful Brand Publishing. What were your favorite WUL guest posts in 2015? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. What subjects would you like us to tackle in 2016?

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

. — Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense. AmecOrg (@AmecOrg) October 6, 2015.

Metrics 100
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. A1 I’m a marketer. As did Samantha M. :

Content 100
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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. I’m also hoping to confirm a couple more guests soon, so keep an eye on our Facebook page for the latest info. measurepr. Based in the Washington, D.C.,

CPA 100
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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. ’ #internalcomms #measurepr.

Yammer 100