Convince & Convert

AUGUST 14, 2015

If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Virgin Atlantic (@VirginAtlantic) August 11, 2015. pic.twitter.com/zRBOE9y8PM — Tom Haffield (@ThomasHaffield) August 4, 2015. Sarah McIntosh (@Toshska) August 12, 2015. Feeling inventive?

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Convince & Convert

OCTOBER 16, 2015

The campaign was launched on October 8 th , and Betty has been at it for over one week now. Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. Behind every bold campaign are a lot of what-ifs.

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Convince & Convert

NOVEMBER 6, 2015

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. . Get our Definitive email newsletter.

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Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end? highlight to tweet).

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Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. A Compelling Campaign. campaign on Instagram. campaign was originally launched in 2000 (ten years before Instagram’s debut!) campaign—in a good way. How did they do it?

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Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Lowe’s (@Lowes) August 5, 2015. Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

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Convince & Convert

OCTOBER 9, 2015

If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs. dj not a dj (@Steffi_NYC) October 6, 2015. Get our Definitive email newsletter.

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Convince & Convert

FEBRUARY 25, 2016

Race was built around the simple human truth that all people love to race in some form—in the backyard, on their bikes, or on the racetrack,” said Jill Gregory, NASCAR’s Senior Vice President of Marketing and Industry Services. These partnerships and activations follow a record 2015 , where NASCAR hit 4.1

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Convince & Convert

JULY 23, 2015

Disney (@Disney) July 17, 2015. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015. NASCAR (@NASCAR) July 18, 2015. Here’s a recap of our #WorldEmojiDay collection tour [link] — Smithsonian (@smithsonian) July 17, 2015. Big emoji blowout!

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Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

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Convince & Convert

JANUARY 8, 2016

A photo posted by Mercedes-Benz USA (@mbusa) on Dec 16, 2015 at 12:01pm PST. In an interview with Adweek , Mark Aikman (General Manager of Marketing Services at Mercedes-Benz USA) said, “We had this clever idea of helping our customers find the perfect Santa gift. Think Beyond the Campaign.

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Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Get our Definitive email newsletter. Leverage Relatable Moments.

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Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015. REESE’S (@ReesesPBCups) December 4, 2015. REESE’S (@ReesesPBCups) December 6, 2015. REESE’S (@ReesesPBCups) December 6, 2015. Woke up like this.

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Rebekah Radice

NOVEMBER 30, 2015

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. It can share a vision, expand the life of a product, sell a service or boost a campaign. But adding visuals to a marketing mix and using them to brand your business can be a challenge.

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Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Opening a shop in a new city?

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Convince & Convert

OCTOBER 2, 2015

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Get more content like this, plus the very BEST marketing education, totally free.

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Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. Get our Definitive email newsletter. highlight to tweet).

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Convince & Convert

AUGUST 28, 2015

Subaru (@subaru_usa) July 10, 2015. Fans who enter before October 31, 2015 have a chance to win a number of prizes, from Bark Boxes to Subaru Adventure Seekers kits, and even the grand prize of an all-expense-paid trip for four to LA with VIP access to the CW World of Dog Awards. Get our Definitive email newsletter.

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

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agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? Social media guidelines not only help your marketing efforts, but they also help protect your company’s reputation and guard against lawsuits and security risks. Employee advocacy can happen in all areas of your marketing operation.

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Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Never do clickbait. His secret?

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Convince & Convert

MAY 13, 2016

Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo. Blythe and Koch, Christof, Visual Importance of Marketing Stimuli: Insights from Visual and Computational Neuroscience (December 29, 2015). Get our Definitive email newsletter.

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Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Sure it does.

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Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Measuring Social Media ROI.

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agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent.

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Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. email marketing.

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Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Click To Tweet. Avoiding Video Ad Pitfalls.

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Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! You will find tremendous improvement in your campaigns. ”—or rather, “Why me?”

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ProBlogger

OCTOBER 1, 2018

In November 2015, I was actually diagnosed with breast cancer and I just started quite a well-paid job in consulting so I had to leave that because the particular chemo and radiation regime that I started was quite a tough one and there was just no possible way I could continue to work. I used to work with a few brands. You learn from that.

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Convince & Convert

APRIL 23, 2015

I read influencer marketing blogs and newsletters every day. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Have you seen any interesting research lately in the world of influencer marketing?

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Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. I read influencer marketing blogs and newsletters every day. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly.

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Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. Among the most important lead sources, email marketing stands out as a clear winner. In other words, email marketing is, pound for pound, still your best source for quality leads. I’m curious, what catches your eye most? Don’t believe me?

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Jon Loomer

DECEMBER 27, 2021

It was a huge part of my business in 2013 to 2015. It’s a reach campaign, and I have a frequency cap of 1 in 7 days so that you may see one of many different episodes and then won’t see another for several days. Email Marketing. I also don’t neglect my podcast when promoting it to my newsletter subscribers.

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Kikolani

JANUARY 16, 2015

Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Marketing Partnerships: How to Extend Your Reach With Content Collaboration by Michael Stelzner. Search Engine Marketing. Social Media Marketing.

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Convince & Convert

FEBRUARY 4, 2016

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. This reveals a huge chasm in marketing strategy, targeting, and messaging. Maybe I could.

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