Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. Facebook Live. Nearly 185 times that number use Facebook every day. It all felt very cutting-edge. What replaced them?

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. So let’s review some of the most frequently asked questions about Facebook location Pages.

Brands 60

Brands Facebook Aggregator Metrics 60

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 271

Platform Social Media Influencer Trends 271

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test. Brands are screwed!”

Feed 167

Feed Feedly Facebook News 167

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Earning brand advocates and making friends via the social networks is based on trust.

Buy 113

Buy Social Media Brands Loyalty 113

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Ignite Social Media

NOVEMBER 11, 2016

According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. This information, combined with the 52% of internet users who say they purchase via mobile devices , proves we’re just getting started with bringing purchases inside social networks.

Social Networking 164

Social Networking Strategy Research Mobile 164

Buffer Social

MARCH 15, 2017

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.

Features 111

Features Facebook SMS Instagram 111

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 140

Team Conversation Social Media Instant Messaging 140

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 145

Strategy Social Media Marketing Consultant 145

Likeable

JANUARY 23, 2019

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. 88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result. 66 percent of brands have adopted social commerce features in the last year. million US millennials (or 89.2

Statistics 92

Statistics Social Media Marketing Instagram 92

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. Since mothers are active on social media, determining which platforms are the most useful to them will aid in determining where brands should focus their presence. July 16, 2015. hours using the internet per day.

Social Media 113

Social Media How To Survey Social Networking 113

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat.

Campaign 165

Campaign Meme Instagram Social Media 165

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Ignite Social Media

SEPTEMBER 12, 2016

Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? This is the latest step by Facebook to improve the mobile experience. Smart moves by Facebook here.

Twitter 60

Twitter Mobile Banking Hashtag 60

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Smartphone App in 2015. Did You Know? February Tip.

Social Media 100

Social Media URL iPhone iPad 100

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Danny WhatMough

MAY 19, 2015

Facebook’s Instant Articles announcement last week was met with a array of different reactions on Twitter. Compare and contrast: Facebook instant articles vs Twitter link pic.twitter.com/IlNCg68fYw. — Matt Roper (@mattjroper) May 13, 2015. brokenbottleboy) May 13, 2015. — Mic Wright.

Facebook 40

Facebook Mobile Trends Publishing 40

Socially Sorted

OCTOBER 31, 2016

You can do it in many forms – the whole she-bang on YouTube, Facebook Live or short video on Instagram or Facebook. It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1

Mobile 40

Mobile Tools Video Real Estate 40

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators. Over 70% of YouTube views are on mobile. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111

Twist Image

FEBRUARY 6, 2017

Facebook had their quarterly earnings call. billion during the same quarter in 2015. Here's the big news: mobile advertising accounted for 84% of its 2016 fourth-quarter revenue (up from 80% last year). Here's the big news: mobile advertising accounted for 84% of its 2016 fourth-quarter revenue (up from 80% last year).

Facebook 40

Facebook Mobile Social Networking Advertising 40

Rebekah Radice

AUGUST 27, 2016

Wondering what Facebook Instant articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. While businesses can optimize their website images, reduce server response times, and avoid redirects, Facebook took things one step further. With its 1.51

Facebook 60

Facebook RSS API How To 60

Mindjumpers

FEBRUARY 3, 2015

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. As Facebook and Twitter gain more momentum into the video space, their success will likely have huge implications for the future of marketing, media, and content on a long-term basis. Flexibility.

Groups 100

Groups Groups Features Video 100

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Just a focus on doing interesting things that we felt would be brand building. So we were very early.

Social Media 172

Social Media Advertising Team Hubspot 172

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine.

Marketing 110

Marketing YouTube Overview Instagram 110

Twist Image

APRIL 24, 2016

If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. mobile advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

The Social Media Hat

JULY 7, 2016

The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year. In a study of 55 brands, the brands posted an average of 1.5 Tweet this! Tweet this!

Instagram 161

Instagram How To Mobile Notification 161

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Social media is going mobile. Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. The Birth of Emoji .

Press Release 60

Press Release Marketing Apple How To 60

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

AUGUST 20, 2014

As usual with Apple , we don''t even know if it really exists (even though news outlets are claiming that it has been delayed until 2015 ). Still, it''s hard to argue that wearables won''t be the next big thing in personal, mobile and connected technology. The developers know this, but have brands thought about this?

Apple 80

Apple Marketing Real Estate Mobile 80