Social Media Strategies Summit

DECEMBER 1, 2023

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. It was the name of Tesla’s third car model , launched in 2015.

Social Media 239

Social Media Meme Fashion Trends 239

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. Facebook Live. Nearly 185 times that number use Facebook every day. It all felt very cutting-edge. What replaced them?

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Earning brand advocates and making friends via the social networks is based on trust.

Buy 113

Buy Social Media Brands Loyalty 113

Devumi

JANUARY 28, 2015

If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. My marketing is not just about promoting Diversability.

Brands 82

Brands Marketing Hosting Eventful 82

Likeable

NOVEMBER 16, 2021

And they’ll interact with brands differently, too. One 2019 study from Common Sense Media shows that young people spend nearly an hour a day watching videos on platforms like YouTube— twice as long as the same age demographic did in 2015. There are already Gen Alpha influencers and content creators.

Marketing 85

Marketing Instagram Influencer Study 85

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. It may seem that in order to set your brand up for success on these key buying days, you may need to emphasize click-to-collect and/or eCommerce driven promotions… if this holiday even survives 2020. Cyber Monday.

Retail 177

Retail Upcoming Buy Social Media 177

Twist Image

JUNE 2, 2017

TL;DR: they see a brand message. Are they blind to their Facebook feed? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in?

Brands 63

Brands Paid Search Compete Influencer 63

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 2, 2017

The award was given after the influencer-generated content company won several individual trophies, including awards for campaigns featuring Walgreens , Pepsi and Hallmark. We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective.

Company 108

Company Tumblr Influencer Campaign 108

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy.

UGC 60

UGC Brands Content Instagram 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. How to Use Social Media to Delight Customers Across 11 Brands. How to Use Influencers to Amplify Social Media.

Influencer 127

Influencer Social Media Statistics B2B 127

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl.

Campaign 165

Campaign Meme Instagram Social Media 165

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Just a focus on doing interesting things that we felt would be brand building. It’s a busy time.

Social Media 172

Social Media Advertising Team Hubspot 172

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. The event, called “Growth Hack Your Sales & Personal Branding!” 10 rules of personal branding. Use influencers but don’t rely on them.

Startup 60

Startup Brands Conference Eventful 60

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Communities 100

Communities Consultant Campaign LinkedIn 100

Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Report: Influence of a Brand’s Social Presence During the Holidays. You should be.

Metrics 60

Metrics Video Survey Influencer 60

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Smartphone App in 2015. Did You Know? February Tip.

Social Media 100

Social Media URL iPhone iPad 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Mindjumpers

NOVEMBER 17, 2015

Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. Second to relevance, influencers play a key role in taking a campaign or cause viral. Brands move in on the Nigerian social media.

Activities 0

Activities Social Media Hashtag Campaign 0

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. Here are four quick takeaways: How social media contests can help give your brand the extra boost you’re looking for. Let’s dive in! ?.

Case Study 69

Case Study Study Social Media Tools 69

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine.

Marketing 110

Marketing YouTube Overview Instagram 110

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more.

Social Media 111

Social Media How To Hosting Hashtag 111

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Measuring a Return on Influencer Marketing. We’ll keep an eye out.

Instagram 60

Instagram ROI Influencer Research 60

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 100

Conversation Strategy Social Media Marketing 100

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. What does social commerce look like on Instagram, Facebook, and Pinterest? First, let’s talk about Facebook Page Shops.

Social Media 98

Social Media Instagram Apparel Groups 98

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Customer Service Find customers having issues who need your attention but don’t include the brand name in their posts.

Data 60

Data Hashtag Eventful Conference 60