2015 to 2017: Black Friday Trends
Audiense
NOVEMBER 2, 2017
In an effort to map an accurate evolution of the Black Friday phenomena we analyzed a sample of 150,000 users who posted tweets containing relevant keywords or trending hashtags on Black Friday in 2015 and then in 2016. As a result, it was revealed Black Friday was tweeted about 16 million times between 2015 and 2016.
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