Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 46% of B2B buyers purchase something after watching video. The diversity of YouTube demographics extends to the B2B world too.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Pew Research ). Pew Research Center ). as of December 2015. ( DR4WARD ).

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 129

Influencer Social Media Statistics B2B 129

Convince & Convert

DECEMBER 19, 2014

Research and Insight. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Whether it’s search, whether it’s email, I’m a big believer in those.

Social Media 95

Social Media B2B Research Groups 95

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Their new research captures the attitudes, beliefs, and behaviors of 500 decision makers with marketing budgets up to $10 million annually. Audience Audit.

B2B 60

B2B Survey ROI Research 60

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015. Here’s why. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. The Power of Research: How we Grew Canva’s Blog Traffic by 226.48%. Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. Edelman’s trust barometer research found that company experts are trusted 66% of the time. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. You can’t become a thought leader in 6 seconds. In short, if you talk about how great you are, no one will listen.

Proposal 60

Proposal Consultant Insurance B2B 60

SalesChoice

FEBRUARY 8, 2017

Forrester Research has found that 49% of CRM Projects fail. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. And according to CSO Insights, less than 40% have full-scale end-user adoption.

Analytics 20

Analytics B2B Data Project 20

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 94% B2B organizations rely on LinkedIn for content marketing and distribution. Not bad for a year’s work, right? billion users.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. The Power of Research: How we Grew Canva’s Blog Traffic by 226.48%. Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. iv] Accenture Research, 2017 Source: [link]. [v] Image Source: [link]. iii] AI Funding Trends.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. However, advanced research is underway in many leading companies around the world. This is a research project that we will want to watch in the Cognitive Technologies evolution.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015. This is true.

Marketing 60

Marketing Paid Search Mobile B2B 60

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets.

Social Media 40

Social Media Report Survey How To 40

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Pew Research Center ). WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60

Oktopost

MAY 2, 2023

It’s market insight and customer intelligence and competitive research all rolled into one – and, with the right tools, it’s a lot easier than it sounds. Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. But social listening can be a lot more focused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Hootsuite

SEPTEMBER 2, 2021

Used for: Researching and purchasing products from brands directly through social media platforms. How your business can use them: Business social media platforms offer many potential uses: recruiting and hiring talent, building B2B relationships, and connecting with professionals in your niche. Source: Reddit. Source: Facebook.

Types 145

Types Social Media Statistics HootSuite 145

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Pew Research ). Pew Research ). Pew Research ). Pew Research ). Internet users have average of 5.54

Social Media 100

Social Media Marketing Mobile B2B 100

Keyhole.co

AUGUST 4, 2023

It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Related Articles: 5 Best Examples Of Brands Using Social Media For Customer Service The Dos And Don’ts Of Social Media Marketing For B2B Companies Frequently Asked Questions 1. What is social media reach and why is measuring it important?

Social Media 52

Social Media How To Analytics Metrics 52

Webbiquity SMM

DECEMBER 30, 2014

Angela Hausman expounds on an infographic which illustrates “how to optimize content marketing strategy” in seven steps, starting with setting goals and conducting research, and progressing through promoting your content and analyzing results (“Use the KPI’s created earlier to monitor your performance.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JULY 28, 2015

80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices. • But getting results isn’t easy. 80% of consumers say they do “a lot of” online research before making significant purchase decisions. B2B Marketing Insider ).

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

DECEMBER 1, 2015

Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. billion on social marketing in 2015. Social media needs to be part of an integrated strategy. Say it with images.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). billion in 2015. ( MediaPost ). Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). According to research by Investis, “Facebook was marked down because it did not engage with its corporate audience using the other social media platforms reviewed. Image credit: Ber|Art. Ber|Art ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. NewsCred ). Econsultancy ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Writtent Blog

DECEMBER 8, 2014

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! Two Guides to Business Blogging Benefits.

Tips 100

Tips Statistics Hubspot Resources 100

Writtent Blog

SEPTEMBER 6, 2016

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Analysis: Creating great content is hard. How do you measure the success of a single blog post you publish on your blog?

Survey 40

Survey Metrics Aggregator Analysis 40

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. I did some research and estimated that the cost to produce a blog post is approximately $900 (your costs may vary).

How To 60

How To Software B2B Cost 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60