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Gartner: fake social media reviews

Sherrilynne Starkie

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. As the FTC begins to crack down on this practice of fake reviews/ratings, some social media sites identifying fake and defaming reviews and requesting they be taken down. Down a new path?

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Egypt, Russia Top U.S. For Social Networking Among Internet Users

The Realtime Report

What percent of internet users engage in social networking in the U.S. Numbers released today from the Pew Research Center show that, out of a select group of countries, the U.S. internet users engage with social networking sites, that number is higher in Egypt (88% use social networks), Russia (86%) and Turkey (79%).

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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. The real question is, are social network users looking for a new type of social networking site?

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. That results in a (decidedly not) social ratio of 70,329. social ratio. Image credit: CMI.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Pew Research ). Pew Research ). Pew Research ). Pew Research ).

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Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. Another issue in the user experience is trust.

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