Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Devumi

SEPTEMBER 26, 2014

There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. This is business social, not Facebook social. — Forbes (@Forbes) September 26, 2014. 7 Common myths debunked: [link] @hubspot pic.twitter.com/sjSKoXvCC7. LinkedIn doesn’t.

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

JULY 7, 2015

Today it’s all about social media, and the role it plays in your blogging. I’ll also give you tips on how to navigate an editorial calendar for the platform you end up choosing, and I share what my calendar looks like for the ProBlogger social media accounts to help you along. Let’s get started.

Social Media 20

Social Media How To Hubspot Template 20

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of Radically Transparent, Jennifer Gutman of Oktopost hosts a solo episode where she tackles how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data. Catch all episodes here.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

OCTOBER 12, 2022

Want to hear more from renowned B2B marketing leaders? However, while the practice of dividing an organization’s customers into groups that have similarities is nothing new, using social engagement data to decide how to group and relate to customers in each segment is most certainly one of the best-kept secrets of customer segmentation.

Hubspot 118

Hubspot B2B Apple Data 118

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats. Marketing Profs ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” Which social media marketing tools are most useful?

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

NOVEMBER 18, 2014

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Our overall list building strategy was going well at the start of 2014. We ran a contest giving away 25 of our favorite marketing books including Jay Baer’s Youtility.

Conversation 161

Conversation Template Templates Real Estate 161

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in!

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Buffer Social

OCTOBER 18, 2016

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. A Twitter list of these marketers. —. Hiten Shah.

Startup 40

Startup URL Hubspot Marketing 40

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Writtent Blog

NOVEMBER 7, 2014

92% of marketers say that content creation is very effective for SEO. Hubspot does a great job explaining what SEO really is. Marketing thought leader Darren Rowse offers a very nice introduction to SEO copywriting for novices. Introduction to Keyword Mapping for Content Marketers. What Is SEO?

SEO 111

SEO Resources Engineering Hubspot 111

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

Tips 100

Tips Statistics Hubspot Resources 100

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Post great content.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Download 54 Pearls of Marketing Wisdom today.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Social Selling Masters

JULY 11, 2016

Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. SEO Powersuite. .

Tools 40

Tools Content Marketing Price 40

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Research 191

Research Social Media B2B Statistics 191

Buffer Social

FEBRUARY 16, 2017

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

Social Media 111

Social Media Video Strategy Statistics 111

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. This is a great deal when so many people are not able to craft out time for content marketing. In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. Neil Patel has written a great post for Hubspot on this exact topic.

Content 60

Content Template Templates Statistics 60

Rebekah Radice

NOVEMBER 9, 2015

When you think of visual marketing , what comes to mind? More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. With 63% of all social media content including an image, it’s time to increase your odds of winning the moment. But what about the flip side? You know the ones.

Social Media 113

Social Media Brands eBook Social Networking 113

Absolute PA

MAY 16, 2014

Visual marketing ( when you use visuals to enhance your messaging ) is the buzzword of 2014 thanks to social sharing sites like Pinterest, Facebook and Instagram. Source: hubspot ). Give better social media (without feeding your addiction). Give your social media marketing the professional edge.

Tools 87

Tools Content HootSuite Marketing 87

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. of HubSpot users attribute an increase in traffic to blogging activities.

Strategy 83

Strategy Hubspot B2B Blogger 83