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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. Sure, LEGO is a prime playground catering to the entertainment and education of children.

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Monday Roundup: Justice and Equality

Waxing UnLyrical

Worker empowerment: 9 Cs of people-centric collaboration. J-P De Clereck of i-SCOOP shares his tips for empowering collaboration through social interaction and equality in the workplace. In this WUL, post I explore how removing barriers to communication by inviting others in can help build both online and offline communities.

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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

— Adrian Molina (@theadrianmolina) January 22, 2014. It's marketing, communications strategy, and subject matter knowledge. Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly. " It's not magic.

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

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How to Fundraise on Social Media: 12 Tips to Increase Donations

Hootsuite

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Collaborate with creators and KOLs It takes time to build an audience of passionate patrons. Ali and the BRC used Instagram’s Collaborate feature. The day is almost upon us.

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How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

And that in 2014 you could invest in micro businesses … … started by former Indian sex workers, forced into prostitution because of a centuries-old practice … … and help these hard-working women stand on their feet … … for just $25? Well, Milaap does that… but takes it a step further.

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How to remain agile when your priorities shift

Sprout Social

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

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