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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

This week we welcome guest blogger Robert Everett. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

These are examples of niche enterprises that cater to very specific audiences. Great examples include Instagram photos or Vine videos. Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. Image via BigStockPhoto.com.

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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Have you mentioned companies or other bloggers in your post? Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. Covers marketing, strategy, leadership, branding, technology, social media, mobility, and other topics. Write “Top List” content.

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Standing out in 2014 on Instagram was easier than today. For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

So when you’d research bloggers for outreach, that was a huge factor. For example, take these two posts by Mark Schaefer , indisputably an A-lister. in July 2014: 61 comments. What does this mean for your content? An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

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Design Trends of 2015: How Your Blog Can Adapt

ProBlogger

Since mobile internet began to overtake desktop internet usage in January 2014, there have been major innovations in website design in light of this trend. In general, websites have been opting for a simpler, mobile-friendly design. Emphasis on Mobile. This is a guest contribution from Owen Andrew. Focus on Typography.

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