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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

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Social Media Metrics for Small Business

Proactive Report

2014 is almost upon us and many businesses are doing their planning for next year. One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. 33.49% of small businesses believe Slideshare is highly effective for content promotion. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. Source: CMI ).

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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. Focus on that information.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

The 2014 Carnegie Conference – January 30-31, 2014. This year’s theme is integrating online and offline marketing strategies into comprehensive outreach – something that’s sure to provide value to most small business marketers. The Social Media Strategies Summit – February 4-6, 2014.