Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. February 10-12, 2014.

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Conference Marketing Education Hubspot 60

Small Business Mavericks

DECEMBER 11, 2013

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. Focus on that information.

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Analytics Mobile Statistics Cost 98

yMarketingMatters

MARCH 30, 2014

This allows brands to target their marketing and build relationships within relevant communities. Analytics are available (Showcase Page and Company Page analytics are separate). You can also request a copy of the recommendations that were present as of March 4, 2014. You can Sponsor updates from the Page.

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LinkedIn Products Real Estate Repository 223

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015.

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Syndication Consultant Price Flickr 202

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

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Mobile Smart Phone Marketing Adwords 100

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. Over the past seventeen years, that new business model has been validated.

Marketing 58

Marketing Apple Advertising Analytics 58

The Realtime Report

NOVEMBER 1, 2017

By the end of 2017, 67 percent of small businesses will have built their own mobile apps. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. Concurrent with the rise of mobile internet usage has been the rise of apps.

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GPS Mobile Wireless Compete 111

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Visually’s Google Analytics Report. Pricing: Free for basic Facebook analytics. Yes we have tools, too!

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation.

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Sentiment Analysis Brands How To 52

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Storify Reddit 160

yMarketingMatters

SEPTEMBER 23, 2016

That’s why I recommend using Instagram and changing your personal profile to a business profile today to get more leverage for your business. While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end).

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Instagram Mobile Social Networking Hashtag 100

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Relieve your customer service team.

Retail 97

Retail FAQ How To Survey 97

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

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Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

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Flipboard Tips Content Screencast 203

ProBlogger

JULY 18, 2016

One of my biggest bugbears in the world of marketing are people that do not have Twitter. The geotagging tool was added to Twitter in 2014 and is a fantastic way to boost your engagement and add extra flavour to your tweet. This guest post is by Josh Sayers of Adventure Connections. Remember to geotag.

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Engagement Tips Twitter Geotagging 20

Buffer Social

JULY 22, 2020

We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. We then added some focused marketing, and over the course of the first year gained thousands of active users of the product.

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Products Small Business Team Engineering 93

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. We’ve list all the responses below: 62 Actionable SEO Techniques: #1 Write Quality Content. #2 3 Interview Influencers. #4

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

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Tips Twitter How To Hashtag 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

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Statistics Social Media Loyalty Mobile 166