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This Week in Social Media – 7/17/2013

Social Media Marketing

However, a recent study from Sloan finds that social business is being delayed , largely due to factors such as lack of an overall strategy, too many competing priorities, lack of a business case or value proposition, and lack of management understanding. Some recommendations/warnings for WeChat from a marketer.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. Gnip competes with other Twitter partners, and Twitter competes with other Gnip partners. If you weren''t sure, things just got interesting.

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Exploring video length best practices for social media

Sprout Social

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. More and more videos are being published, which means you’re competing against a lot of content. Instagram Stories and Reels max out at 15 seconds, feed videos are at 60 seconds and IGTV videos at 60 minutes. Videos should be accessible.

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now.

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Ideas to Keep Your Social Media Fresh

Socialmedia.biz

Whether you own a business or just want to gain a reasonable following on social media, having billions of other people to compete with isn’t ideal. In the early days of Instagram, circa January 2013, there were only about 90 million users. Since the platforms have become so crowded, so have news feeds. billion users.

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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

So now we’re sprinkling these into our feeds to feature other people’s viewpoints of the Foster vision.” – Nicholas. We aren’t directly competing with large publicly traded companies and franchises, but in a way we are. From a purely economic and capitalistic viewpoint, we’re all competing for coffee consumers.

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Reflections on the changing digital agency environment

Dave Fleet

Between 2010 and 2013 (or so), we saw things slow slightly. Twitter just rolled out a new “while you were away”-type feature that shows top tweets at the top of your feed (while it’s opt-in now, it will soon be opt-out). Decline of community management (in some areas).

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