2013 Brands Compete Feed 
Social Media Marketing
JULY 18, 2013
Here are four keys to turning customers into brand advocates. However, a recent study from Sloan finds that social business is being delayed , largely due to factors such as lack of an overall strategy, too many competing priorities, lack of a business case or value proposition, and lack of management understanding.
Sherrilynne Starkie
JANUARY 25, 2014
Many high profile news sites and social networks have been offering native ads to brands for quite some time. Dell was the inaugural featured brand. The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Native ads provide value to brands, readers and publishers alike.
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Social Media Marketing
APRIL 17, 2013
Much has been made of personal brands in the last few years, but this Forbes article suggests that it shouldn''t be viewed as self-promotion but rather as a requirement for leadership. They hired brand journalists rather than copyrighters to help them with the content on their sites. The challenge is how to build a platform around it.
Your Escape From 9 to 5
JULY 1, 2022
Most brands would have noticed their organic Facebook reach has started to decline. This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. Avoid overcrowding of content on news feed due to limited space and the amount of new content.
The Way of the Web
JANUARY 2, 2013
Having worked with a huge range of brands and clients over the years, there are certain issues and concerns which I know will increase in regularity over the next 12 months. So identifying and tackling them now as part of your strategy for 2013 will be key in having a successful year with less problems.
Sprout Social
DECEMBER 8, 2020
Between 2013 and 2018, video consumption online has increased at an average of 32% per year. More and more videos are being published, which means you’re competing against a lot of content. Because videos are available on so many platforms these days, brands should know where to focus their efforts. Videos should be accessible.
Hootsuite
AUGUST 23, 2023
Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Hashtags can help you monitor Facebook conversations, track brand mentions and learn more about how customers feel about your products or services. Find out how to reach the right customers, lower your cost-per-click, and more.
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