Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. They also appreciated the real tone and voice of the campaign.

Health Care 108

Health Care Case Study Study Campaign 108

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. How do you find those optimal sweet spots with your social media followers? Look for long-term loyalty with metrics on unsubscribers, email opens, and repeat buys. Incentives.

Types 60

Types Strategy Content Trends 60

Twist Image

FEBRUARY 21, 2013

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. Marketers create messaging around campaigns. Blogs never replaced any other form of media, did it? social media.

Content 107

Content YouTube Loyalty Retail 107

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running.

Skills 89

Skills Analytics Press Release Metrics 89

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running.

Skills 53

Skills Analytics Press Release Metrics 53

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. They also appreciated the real tone and voice of the campaign.

Health Care 40

Health Care Case Study Study Campaign 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running.

Skills 40

Skills Analytics Press Release Metrics 40

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

JANUARY 18, 2024

The extent of fandom marketing currently is in capitalizing on a celebrity or influencer’s fanbase – slapping them onto a campaign and expecting that celebrity’s fans to convert to a brand fan (*ahem* Calvin Klein’s campaign with Jeremy Allen White ). Forget influencer marketing, UGC partnerships, and loyalty programs.

Brands 128

Brands Sports UGC Influencer 128

Keyhole.co

JULY 3, 2023

Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. Let’s get started. Here’s why.

Trends 52

Trends Social Media How To Hashtag 52

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 120

Social Media Consultant Social CRM eBook 120

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. And with social distancing measures still in place, there’s never been a more important time to create meaningful connections with your audience online. . View this post on Instagram.

Communities 78

Communities Instagram UGC How To 78

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 158

Strategy Tips Case Study Instagram 158

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. And with social distancing measures still in place, there’s never been a more important time to create meaningful connections with your audience online. . View this post on Instagram.

Communities 60

Communities Instagram UGC How To 60

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1.

Social Media 40

Social Media Content Meme Geotagging 40

Buffer Social

AUGUST 10, 2016

These and even more campaigns like Dove’s “Beauty on Your Own Terms” and Secret’s “Stress Test” attempt to market in a new way—one that not only mirrors society’s changing attitude towards women but also takes a stance. . Increasingly, what we share on social media falls into this category, too. What is point of view marketing?

Marketing 40

Marketing Authentication Campaign Sports 40

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. In an age when social media is muttered as a curse I would like to say thank you.

Instagram 81

Instagram UGC Curation Apple 81

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. It starts with letting your social teams run faster, funnier, wilder. And we get it.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133

Convince & Convert

JUNE 24, 2014

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” Gap’s super-successful coupon campaign gave them a turnover of over $US10 million in a single day.

Campaign 160

Campaign Discount Retail How To 160

Webbiquity SMM

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content.

Brands 204

Brands SEO Press Release Engineering 204

ProBlogger

APRIL 23, 2013

I’ve updated them to make them as relevant as I can for 2013. Loyalty and Trust Convert. Also be sure to promote them through social media channels because these lists of what is hot are often shared well. Multiple Promotions Per Campaign. Track Your Campaigns.

Review 56

Review Buy Widget Discount 56

Later

AUGUST 21, 2020

In this blog post, we’ll spotlight 9 mission-focused brands, how they use Instagram to help drive meaningful change, and what you can learn from them: Why Brands Should Support Social Causes on Social Media. And social media is a great way to share that mission with your community. View this post on Instagram.

Instagram 104

Instagram Brands Communities Loyalty 104

Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Bonus: Get the always-up-to-date social media image size cheat sheet. 12 tips for creating visual content on social media. Need proof? Start here.

Social Media 110

Social Media Engagement Tips Content 110

ProBlogger

MARCH 4, 2013

If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest. It will build loyalty to your brand and help readers identify more strongly with your business. Let’s make 2013 the year of Pinterest for bloggers! Create a community or collaborative board.

WordPress 55

WordPress URL Resources Price 55