Remove 2012 Remove Marketing Remove Price Remove Retail
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The Frightening Ramifications Of High-Frequency Pricing

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It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). A different price for different people at different moments.

Price 85
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4 Financial Trends Marketers Should Know About Gen Z

Pixlee

Gen Z is made up of individuals born between the years 1997 and 2012. This could be surprising to some brands because Gen Z is all about convenience, so this could change how they decide to market their products. . Retail Trends. The reason for this is because they are able to compare many different brands and prices.

Trends 67
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. As of 2012, 116 million Americans owned smartphones. 78% of retailers plan to invest in mobile this year.

Mobile 167
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The Challenge of Online Selling for CPGs

Idaconcpts

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers. Great Outlook, Even Greater Task.

Retail 136
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Does product pricing influence the purchase decisions of your customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

Retail 217
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Is Marketing About To Get Really Creepy Or Really Good?

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There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81
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Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5 per tweet, like or share.

Campaign 142